Top 5 Universal Traits Of Your Target Market
Whatever niche you may have chosen to do business in, you will always have a certain target market in mind. They may be either classified by age, gender or profession, but one thing is for sure – your business is aiming to get their full attention and trust.
To get the attention and trust of your target market, you have to know them better. Sure, you might know what their average age, income or gender is, but you have to know better than that if you want to succeed in the business.
And this is why we listed 5 universal traits of your target market below. It does not matter which field or niche you are in, because all of these traits apply to everyone – whether you are targeting students, professionals, parents, or even entrepreneurs like yourself.
1. They have problems.
It may not sound pretty, but it is the truth. Each one of us will face challenges at some point in life. These challenges can lead to problems – problems that are either physical, financial, emotional or psychological.
Your target market is, of course, experiencing some or several of these problems too. Even if they aren’t exactly in physical pain, they might be plagued by financial problems or emotional and psychological problems. What you have to do is to identify the problem that your business (or product) can solve.
As a networker, what you are offering is a business opportunity that can help uplift an individual’s financial status. Naturally, you would go for people who are financially struggling – but you should not stop there.
Your market also includes people who are financially stable but are still looking for more ways to grow their income. This includes people who are thinking of buying a dream house, car or those who just want to achieve financial freedom.
So that’s what you should be keeping in mind when you share posts and content on Social Media. Don’t talk about your product/service excessively (that will only bore your audience), tell them how it can be used as a solution to their problems!
2. They are going to be skeptical.
All of us, including your target market, has heard every ad and promise before. One way or another, they have experienced or at least heard of cases about businesses that were overpromising, fraudulent or just downright deceptive. And this is why you should expect them to be on their guard when you introduce them to a fairly new business/product like yours.
To get through their skepticism, you have to learn how to be engaging. Stop parading your business and products in their face! Instead, ask them questions, start an honest conversation with them and earn their trust gradually.
3. They could be overwhelmed.
Remember how your business should offer a solution to a customer’s problem? This does not mean that you should overload them with lots of information. People can easily get confused and overwhelmed – and if they do so, they will quickly lose focus and fail to make a (buying) decision.
So whenever you talk about your product/service, don’t overwhelm your customers with lots of information and technical jargon. People don’t need to hear what kind of processing chip and camera lens they have on a smartphone – all they want to see is how fast it can work, and how clear and sharp are the pictures going to be. Be clear, short and address their problems directly.
4. They crave for guidance and leadership.
Another way to break other people’s skepticism is to position yourself as a credible authority or leader in your field. People need guidance and validation to help them make the right decisions and go on the right path, and this is why you should be knowledgeable enough when it comes to your products and services. Without the right knowledge, it will be hard to establish your authority, and people will eventually doubt your credibility and ultimately refuse to patronize your business.
5. Most of all, they are human.
Of course, you should not forget that your target market is composed of real humans. Humans who have fears, problems, insecurities, hopes, and dreams – just like you! As an entrepreneur, you have to keep this in mind, because if you reduce your target market into mere statistics, then a disconnect is created already.
Reducing your target market into a mere game will not help you see what they truly need – and it will be difficult for you to address their problems/needs, and it will also be difficult to earn their trust and confidence.
Although these are the 5 universal traits of a target market, it does not, however, mean that you can already sell your product/service to everyone on the planet. Even a powerful company like Apple cannot make everyone buy an iPhone, because some people prefer Androids or are just not willing to spend that much for a phone.
It is still important to realize that not everyone can fit into your target market, and not everyone will need or want your product/service. If you are a network marketer, you should realize that not everyone can be your prospect, and not everyone has the skills to fit into your network.
And you know what? That is perfectly okay! The most important part is that you can focus on marketing your business to the right people – the ones who are more likely going to buy your product or join your network. Focus your energy on a small but quality pool of prospects, rather than spending a huge part of your budget (plus time and energy) on a big pool where you are more likely going to be ignored due to stiff competition, extra noise, and other distractions.
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