Three Types of Facebook Ads That Every Marketer Should Be Running
Advertising is the life-support of any business. It’s what allows you to reach out to potential and existing customers so you can tell them about your product or service.
Once we started to figure out paid advertising in 2016-2017, our careers in this industry started to take off.
For this same reason, you need to come up with an absolutely effective marketing strategy.
“How can I do this?” you may ask.
Let us help you out.
As a network marketer, you need to be able to generate leads for your business. Having a website is a basic element to start with. What you need to focus on is how to drive traffic to your website and convert leads into sales.
One common misconception people have is that advertising is very expensive. This is not true. Advertising only becomes inexpensive if you do not know how to do it correctly.
Advertising actually should pay for itself.
Today’s advanced technology has opened up a bunch of opportunities for marketers who need to advertise their business. A very good example is the ad platform offered by Facebook. If you use it properly, you can easily automate and grow your business. It’s not as simple as setting up a Fan Page and posting links to your lead capture page.
Gaining traffic requires multiple types of ads that function well together. There’s a science to it. And we have unraveled everything for you.
You have to use three types of ads that are available on Facebook.
Remember, Facebook is a social media platform. The word “social” should remind you that you can use it to create a connection with people. If you do this properly, your business will grow.
So, let’s go on and discuss the three types of Facebook ads you need to use:
Story Ad
The best, and yet the simplest, way to build a relationship with someone is by telling stories.
Communication is primarily composed of stories that allow people to have a deeper understanding of each other. The trick is to make your stories interesting so that you can get the attention of the person you are talking to. Don’t just say “A lot of people are into network marketing. I know how you can set yourself apart from the others…”
To build a connection, you need to share something more about yourself and what you do. You can also share some of the problems and challenges you faced to establish an emotional bond with people. This will allow them to relate with you much easier because they identify with your stories.
Video Ad
Facebook has made video ads more affordable right now and it’s a really great way to market your business.
The best part about it?
Facebook rewards people who use video ads. Videos help you create familiarity with your audience.
It might take time before you can have a successful sales conversion, but it will make it easier for people to remember who you are. If people see you a lot, you will create an impression to them that you are an expert.
When the time comes, you can extend your offer to them to do business with you with ease, because they are already familiar with who you are and what you are offering. Facebook has also made it simpler for advertisers to retarget using videos.
Follow these steps to do so:
1. Perform a Facebook Live and pay to boost it. The minimum cost is just $5.
2. Allow the ad campaign to run for a max of two days.
3. Once done, log into your Ads Manager account.
4. Go to Audiences and create a Custom Audience of people who viewed your video.
This will be your list of an audience you can follow-up with. The list may not be much, but you can be sure to receive a high response. When you create more videos in the future, you can boost your ads to the same audience again. This will help you strengthen your relationship with these people.
Conversion Ad
This is the type of ad where you can ask people to do business with you. It is where you can turn your leads into a successful sale. However, you should only run a conversion ad if you have already shared your story to your audience. They need to be familiar with who you are and what you can offer. They should have seen your videos on their feeds.
Your story and video ads should have started that connection with them by offering something valuable. Why?
Because in this type of ad, you will be asking something from your audience. You are asking for their commitment.
It will be hard for anyone to do this on the first meeting, right?
It’s basically like asking someone to marry you on your first date. You need to get to know each other first and build a relationship. You have to create a strong connection that is based on emotion and understanding.
Once you have this, they will know who you are. If they see your lead capture page or any other post you put up, they will recognize you and check out what you have. This will also arouse their interest to do business with you as they already know you are a real person who has a legitimate business. They find you interesting and can relate to your challenges.
You can learn more about these in this video to entice your audience to want to do business with you.
If you do need help with the technical aspect of creating traffic, you need to check out our 100% FREE traffic workshop.
We’ll tell you how you can create a highly effective marketing campaign to boost your revenue in just 10 minutes a day by spending only $10 initially.
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