The 4-Step Strategic Formula for Writing Killer Ad Copy That Closes More Sales
Like you, everyone in the network marketing business would like to sell more products, recruit more people and basically earn more money – right? But before you get to enjoy the high life, you need to work for it. It may sound cliche, but it’s true, and there is no other way either.
The most basic thing you can do as a networker is to market your business on Social Media. That’s basically the only channel today where you can have your own page, develop a communication channel and connect with leads and prospects (whether they are near or far from you).
Setting up your page or profile on the Internet is easy, but getting enough attention is the challenging part. Remember, many other businesses and personalities are also on Social Media. Your prospects could get distracted by other people’s dramas, funny videos, music, and even memes. This is not good, because if your prospects are entertained elsewhere, you cannot reel them into your business!
So what do you do? How can you compete for attention? Easy – just tell a story! Well, it seems easy, but it’s not because many people tell stories on the Internet too. But if you really want to stand out, you need a formula that works. A formula that can help craft effective stories and attract more leads and prospects such as this 4-step guide below:
Write about a pain or problem.
The most effective stories are relatable ones. When it comes to pain, problems, and failures, everyone has their fair share of those, and that’s partly the reason why people generally like watching underdog movies or reading about underdog stories.
Like the underdog, we’ve had our fair share of setbacks, naysayers and unfortunate circumstances that led us to rock bottom (or somewhere near the bottom). However, due to persistence, determination and a change of fortune, life has become better and happier. It is the kind of story arc that touches the heart and soul of every audience.
So when you write your copy, be open. Talk about your vulnerabilities. As a networker, you can share your stories of rejection, career failures and setbacks that then led you to your current path. You can also talk about the time you dropped out of college, or experienced loss or heartbreak. But don’t just write a sob story, you have to…
Talk about THE Solution.
Sure, people love to hear about the problem or stories of failure, but they would not like it also if the story offers no hope or some light at the end of the tunnel. So aside from talking about past failures and problems, you also have to highlight the solution (that worked!).
When you talk about the solution, it is important to be specific. What did you do to redeem yourself from rejection? Was it a change in marketing strategy? A change in outlook? A change in the message? A change in attitude or lifestyle?
Whatever it is, be honest and direct. Educate them in the simplest way. This is how your target market can relate to you more and will be even convinced to try out your solution because they will be thinking that if it worked for you – then it will work for them too.
Reveal the practical benefits.
After talking about the problem and solution, you also have to highlight the benefits. In networking, for example, it is pretty obvious to say that the benefit there is the extra income you get. But it is not just that! Sure, people will be attracted to the prospect of more money, but you have to tell them what the actual benefits are.
So aside from just saying “earn extra” or “increase sales,” tell them that they can “finally get that dream house (or car,” “pay off student loans” or other debts for that matter, “travel around the world,” or acquire financial freedom.
The prospect of money might pique their interest, but telling them the practical benefits and actual goals or lifestyle that they can achieve with your offered solution is a better way to compel them to act (such as buying or joining your business).
To make it more relatable, share the benefits that you have experienced from your own journey. This will lend more credibility and consistency to your story. People will see the problem, how you managed to get out of the problem, and how your life changed from then on.
Call to Action
Many marketing gurus have said this over and over again – always add a call to action (CTA)! Your CTA should be in the last few lines of your copy. It should basically tell your prospects to act now (not later).
As a networker, the goal of your CTA is to compel leads/prospects to sign up for your networking business or at the very least, book a session with you. Now, this is why you should always provide a contact detail where your prospects can reach you easily (like a phone number, email or web page). Most importantly, you have to make yourself available for coaching/mentoring and training sessions.
It also goes without saying that your copies should be unique. Sure, other networkers out there might also be telling their story or creating ad copies for the same targets, but your own journey (problems and solutions) is different! So don’t be afraid or ashamed, write/tell your story as it is – just remembers to follow the 4-step formula to make it more compelling.
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