Simple Method of Maximizing Social Media Without Using Advertisements
Almost every individual in the world maintains a social media account of some kind. People spend most of their time online visiting social networks such as Twitter, Instagram, YouTube, Facebook, and others.
This is why several business owners have turned to online marketing to advertise their products or services.
Marketing strategies such as online banners, pop-up ads, and other tools were effective in the past. However, recent studies have proven that people subconsciously learned to pay less attention to online ads. They no longer pay attention to the banners on the borders of a website, and they tend to click the cancel button of pop-ups. This means that conventional online advertisements go to waste because they no longer work as well.
To capitalize on your online ads, the best way to market on social media is by advertising without using advertisements. This is a strategy called “Native Advertising”. Read on to find out how:
Concentrate on the Center
People focus on the middle area of the site of a social network. Place your ad at the center, and put your call to actions in an area that will catch their attention. It is still advisable to keep your banners and pop-ups active. That way you can still catch those who choose to click on conventional ads. Advertising on the middle of a website just increases your opportunity to be seen by most people.
Market with Words, Not with Images
It is important to note, though, that placing the banners or pop-ups in the middle of a website can be enough. Since consumers are ignoring flashy ad images, you should use words to promote your business. Post articles that contain valuable information and convey your advertisements through the content.
Stories sell. Remember?
Many consider overselling to be bothersome and social networks have given their users the right to report ads if they want to. Even if you are following the website protocol for advertising, people may still complain about your promotional methods. The solution is to use content to encourage your readers to buy something from you. Lead them to understand that you can give them something valuable, and they will see you as a credible source who can help them with their needs.
Give Valuable Information to Receive Valuable Information
Upon clicking your post, the readers should be taken to the article on your blog. Do not make the mistake of leading them to a page that asks them to register. You should also avoid making your sales pitch right away as this could drive away your readers. Bear in mind that your site visitors can still file a complaint about your post if they do not like how you advertised to them. Provide complete useful details on your post in order to make them realize how important your post is.
Make the Subtle Offer
Include directions on how your readers can gain more information about your post. You can have them click a link that would take them to the homepage of your website or invite them to register for something that would be useful to them. Invite them to be part of your mailing list, so you can send them newsletters or encourage them to participate in your webinars. Once they enter their information, you can consider them as leads.
As soon as a person registers, send a quick email providing them with more valuable information, then remind them of your product or service. Automated emails are great for this purpose.
If they buy your offer, present them with something more than they expected, and make an offer for another product or service. Continuously make an offer and over deliver to increase your chances of increasing your profit.
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