When it comes to network marketing and affiliate marketing, recruitment makes up a big chunk of the work. It is the bread and butter of the whole process, and if you are an effective recruiter, it will dramatically improve the performance of your business in terms of growth and earning power.
But here’s the thing, most networkers and marketers get recruitment all wrong. Why? Because they put their own interests first. Recruiters earn more through commissions, and if this is the first thing on their mind – the recruitment strategy will be ineffective from the very beginning.
So to become an effective and successful recruiter, you need to shift that mindset. Instead of putting your own interests first, you should put the interest of your prospects first. When you do that, the recruiting game changes drastically.
The direction of your recruitment should be about value, service, and how you can lead people towards the right path. To become this type of recruiter, below are 7 steps that you should learn:
The first step really is to decide and aspire to become a world-class recruiter. You have to first and foremost believe in what you do, and that your expertise can help people achieve their goals too. That’s it! It’s no secret, really.
The traditional style of recruiting usually makes you think that you are asking people for their time. It’s more of like they are doing you a favor just by listening to your pitch, your products or opportunity. However, people will sense this – and they can pick up that you needy and weak. This turns off a lot of prospects and is generally bad for your business.
Remember that the new style of recruitment puts the interest of your prospect first. You have to change your mindset – instead of them doing you a favor, it is you who are doing them a favor! Being a service-oriented and value-laden recruiter, your prospects rely on you for information and guidance. When they sense that confidence and expertise, they will be willing to hear you out!
Many traditional recruiters only make friends because they want to pitch in their business. Well, that’s not the thing now. To be a more effective recruiter, you must build relationships and sustain friendships – even if these people are not interested to join your network.
The thing is, if you sustain a good friendship with lots of people, you can still promote your business on Social Media and get exposure from them. Your friend may not be interested in what you do, but they may have friends and family who are looking for the opportunity you are providing, and they may refer those prospects to you!
Go on and meet new people and always make friends! Don’t make friends only as a means to an end, offer a genuine friendship, and build connections. With a larger personal network, you can bump into more prospects too.
To sustain friendships and your own network, you have to develop good habits and a good routine. This will involve reaching out to them via email or Social Media, or simply posting a new update via live videos and photos which can educate them more about your products or business. Either way, these habits and routine should always involve activities that are engaging for your friends and prospects!
Nobody likes to waste their time. So to be an efficient recruiter, make sure you always have your materials ready in one folder or file. With all your daily activities, you never know when a new prospect could pop up in your feed or messages. So always prepare yourself for questions! And then send them also pre-arranged documents that can help them study your business more.
In recruitment, there are also slow days. These slow days can drag for too long, and it is easy to lose hope whenever this happens. However, prospects and your network members can very much sense if you are becoming negative or less enthusiastic, and this will also affect their morale too! So always stay positive, and be enthusiastic in all that you do. This is not just about for your own good, but this is also about setting a good example for your network too!
Your daily engagements and efforts to reach out are fine, but if you want to be a really effective recruiter, you also have to go big! By big, this means that you have to organize something for your prospects and network for each month. This could be a promo or a big meeting where top performers will get recognized. This could also be an event where prospects can come together and listen to your story (and business). It does not have to be a formal event, it could just be through Facebook Live, or through dinner parties, coffee breaks, or brunch outs!
If you are ready to become this kind of recruiter, then what are you waiting for? Start at step one, and you will be good to go!
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