Lead Generation & Sales Automation that Scales…
Back in the day, you had to manually approach publishers and pay for an Ad space on their publications. It takes a lot of trial and error before knowing which of those publications actually worked to give you revenues and sales.
Before the Internet, direct mail and orders have made it possible for entrepreneurs to create and build a relationship with customers. People will send money in exchange for products – and with that first exchange, your direct mailing list could grow.
With your own list, you can advertise and promote more products directly to them and eliminate the need for paying Ad space in publications. It is a cost-efficient way to advertise, and a more effective way in terms of building customer relationships and encouraging repeat purchases.
Now that we have the Internet, many people think that this strategy would not work anymore. However, that’s not entirely true. What most people don’t realize is, the same strategy works for online businesses and entrepreneurs too!
Yes, entrepreneurs still have to build a contact list! But this time, you have to take it digitally. Direct mailing would not work today, your mailing list now should be on emails (not addresses!). The sales strategy is the same, you only need a change in tools and platforms.
Like an old-fashioned marketer, you have to start out with paid ads. You have to put yourself “out there.” This can be done through Pay-Per-Click ads on Google and paid or sponsored ads on Facebook, Twitter, and Instagram.
It will take some trial and error to know which channels will actually work for you, but once the orders start coming in, you can easily build an email list and track down your customers through an email campaign.
Just like in direct mailing, you can build relationships and encourage repeat purchases through your email campaign. Once your list grows, and your customers already order directly from you, you can already trim down on paid ads (or take them out altogether) to save on marketing expenses.
So you see, the strategy is the same. Tools are however different, and when it comes to online business, you need to learn to be a bit technical too. Fortunately, there are platforms that can make the whole process easy for you – these are automated marketing funnels and email campaign managers that automate the whole process.
Examples of these are Kartra and ClickFunnels. These platforms help you build an email list through direct sign-up forms. These tools can also help you schedule emails and track down the performance of each. What you need to do is just fill up the content and analyze data.
Tracking the performance of your emails and ads is a crucial part of a successful online marketing strategy. This was not possible when Direct Mail is still a thing. Your only metric there is when people don’t respond, then that’s simply because your message did not work.
However, with Kartra and other tools, you can see if your customer actually cared to open the message or not, and which part of the message did they actually respond (or click) on. This kind of information can help guide you on how to improve your communication strategy and earn better results as you go further in your business.
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