Increasing Lead Value
If you want your online marketing to make you a lot more money…
And you want absolute control over hitting your income targets…
Then you MUST focus on tracking your Average Lead Value and Average Customer Value. Don’t worry – we will explain here clearly what those mean.
If you want your online marketing to make you a lot more money, and you want absolute control over hitting your income targets, then you must focus on tracking your Average Lead Value and Average Customer Value. Don’t worry – we will explain here clearly what those mean.
Average Lead & Customer Value
Your Average Lead or Average Customer Value is just what it sounds like. It’s what each lead or customer – on average – earns you. Your goal is to track these values, so that you can start testing to increase them. You will also know if you have a problem with any advertising that drops below your average values. This is critical to advertising success. Let’s be clear – you can’t market effectively if you’re skipping this process. That’s exactly what most are doing, and why they struggle in their business.
How to Start Tracking Your Lead Value, So You Can Take the Wheel of Your Income
First, you need a marketing funnel system. Don’t listen to anyone who says you don’t. If anyone is doing well online but they’re telling you funnels don’t work, they have a funnel of their own, but they’re just pretending it’s not there. Every. Single. Time.
You can’t track your lead value or increase what you earn with any level of predictability without a marketing funnel. In other words, you can’t win in business without a marketing funnel. Period.
So What Exactly is a Marketing Funnel?
A marketing funnel is an automated process that attracts people to what you offer, educates them about it, and makes it easier for them to buy. Within that funnel you get to add more and more offers, and test different parts of the process to consistently improve what funnel earns you. Don’t miss this part — It’s a big deal. If you’re not doing it, you’re not really marketing in a way that sets you up to win.
To set-up a marketing funnel system, you have two options:
- Set the marketing funnel system up on your own WordPress site (you’re on a WordPress site now)
- Use a system like Kartra (better than Clickfunnels, which we have also used since 2016).
* We use both WordPress and Kartra, but you could just choose one. We’ll return to you on how to know which one to choose, or you can use the same Marketing Funnel we use – that’s already set up and ready to go!
Let’s look closer at the Marketing Funnel and how it Automates Income (While Allowing You to Increase that Income with Predictability and Control). The marketing funnel consists of a number of pages and components.
There are Five (5) things you can do to directly increase these values. This applies to ALL Business Types. You might be a coach, consultant, agency, network marketer or affiliate marketer, or blogger — it doesn’t matter what you’re doing, you’re not going to make it if you can’t incrementally increase what you earn per lead and per customer.
So if you’re serious about your goals, whatever they may be, and if you plan to leverage the Internet to accomplish those goals, it’s not a question of IF you should be tracking your lead value. The only question is, “Where do I start?”
Below are the most important aspects to consider to allow you to literally increase what you earn at will and help you quickly understand how it all works.
Lead Capture Page
This is where you drive your traffic and collect leads. This may be just their email address, or email and name and/or phone, or it could include answers to questions so you can have your funnel put the right information and offers in front of them that are specific to exactly what they want. You want their email so you can automate a follow-up process that allows them to get to know you and learn about everything you offer and to make it easy for them to buy.
Lead Magnet
This is something you offer the prospect for free (or low cost) so they give you their email. The Lead Magnet is something useful to your prospect in the form of a webinar, ebook, or video. It could even be a physical book you ship if they agree to pay for shipping and handling. It can also be a free consultation, but this is only recommended if you’re selling high-ticket (a product or service over $1,000 and ideally set-up on a recurring basis over $1,000 per month). This will help you build your own Marketing Funnel System to sell what YOU offer.
Landing Page
This is where the person lands after entering their email. This is important to the funnel, because this is where you place the Ad Tracking pixel or other ‘traffic pixel’ so your system can track where your leads are coming from and how various parts of your marketing are performing. Doing this doesn’t just let you know which ads or social media marketing are performing best, which is obviously important. It also lets you test and improve many areas of the funnel. Tracking is the key to incrementally increasing what you earn and improving automation so you can apply less and less effort to do it.
Tracking
Now you can track which Lead Capture Pages (and other pages) are bringing you the best results. You can test different “Lead Magnets” to see which produces more leads or people who are much more apt to purchase. You can test different sales pages or email follow up sequences. Your marketing now moves from being a guessing game to you knowing exactly what to do to increase your results on a regular basis. Kartra makes this simpler to do than ever before in the history of the Internet, but you can also do this using WordPress along with a tool called ClickMagick to accomplish all this. ClickMagick is a great tool we have used since 2016, and you are advised to use it if you don’t use Kartra.
Once you start tracking your lead and customer values, you can apply Cash Flow Optimization to increase what you earn. This is precisely how you take complete control over the steering wheel of your income.
Cashflow Optimization
Once you have tracking in place (which is nothing more than using tracking tools at key locations within your marketing funnel), you can now employ Cashflow Optimization. Now you’ll be able to see what you earn per lead and per customer. More importantly, you can see if a simple change to anywhere within your funnel has increased what you earn per lead or not. If so, you keep it and try another Cashflow Optimization step. If not, you don’t keep it. It’s how you ensure you earn more and more with less and less effort. You can’t fail if you implement it because the data tells you what to do. You remove the guesswork and become a pro! Click Here to learn more from our Cashflow Formula.
If you want your online marketing to make you a lot more money…
And you want absolute control over hitting your income targets…
Then you MUST focus on tracking your Average Lead Value and Average Customer Value. Don’t worry – we will explain here clearly what those mean.
Average Lead & Customer Value
Your Average Lead or Average Customer Value is just what it sounds like…. It’s what each lead or customer – on average – earns you.
Your goal is to track these values so you start testing to increase them. You will also know if you have a problem with any advertising that drops below your average values. This is critical to advertising success.
Let’s be clear… You can’t market effectively if you’re skipping this process. And that’s exactly what most are doing, and why they struggle in their business.
There are 5 things you can do to directly increase these values.
Once you start tracking your lead and customer values, you can apply Cashflow Optimization to increase what you earn. This is precisely how you take complete control over the steering wheel of your income.
This Applies to ALL Business Types….
You might be a coach, consultant, agency, network marketer or affiliate marketer, or blogger — it doesn’t matter WHAT you’re doing… you’re not going to make it if you can’t incrementally increase what you earn per lead and per customer.
So if you’re serious about your goals, whatever they may be, and if you plan to leverage the Internet to accomplish those goals, it’s not a question of IF you should be tracking your lead value. The only question is… “Where do I start?”
How to Start Tracking Your Lead Value So You Can Take the Wheel of Your Income
First, you need a marketing funnel system.
Don’t listen to anyone who says you don’t.
And realize that if anyone is doing well online but they’re telling you funnels don’t work, they have a funnel of their own, but they’re just pretending it’s not there. Every. Single. Time.
You can’t track your lead value or increase what you earn with any level of predictability without a marketing funnel. Said another way…
You can’t win in business without a marketing funnel. Period.
So What Exactly is a Marketing Funnel?
A marketing funnel is an automated process that attracts people to what you offer, educates them about it, and makes it easier for them to buy.
Within that funnel you get to add more and more offers, and test different parts of the process to consistently improve what funnel earns you. Don’t miss this part — It’s a big deal.
If you’re not doing it, you’re not really marketing in a way that sets you up to win.
To set-up a marketing funnel system, you have two options:
1. Set the marketing funnel system up on your own WordPress site (you’re on a WordPress site now)
2. Use a system like Kartra (better than Clickfunnels, which we have also used since 2016).
* We use both WordPress and Kartra but you could just choose one. We’ll return to how to know which one to choose.
Let’s Look Closer at the Marketing Funnel & How it Automates Income (While Allowing You to Increase that Income with Predictability and Control)
The marketing funnel consists of a number of pages and components. Below are the most important aspects to consider to help you quickly understand how it all works…
Lead Capture Page
This is where you drive your traffic and collect leads. This may be just their email address, or email and name and/or phone, or it could include answers to questions so you can have your funnel put the right information and offers in front of them that are specific to exactly what they want. You want their email so you can automate a follow-up process that allows them to get to know you and learn about everything you offer… and to make it easy for them to buy.
Lead Magnet
This is something you offer the prospect for free (or low cost) so they give you their email. The Lead Magnet is something useful to your prospect in the form of a webinar, ebook, or video. It could even be a physical book you ship if they agree to pay for shipping and handling. It can also be a free consultation, but this is only recommended if you’re a selling high-ticket (a product or service over $1000 and ideally set-up on a recurring basis over $1000 per month).
Landing Page
This is where the person lands after entering their email. This is important to the funnel, because this is where you place the Ad Tracking pixel or other ‘traffic pixel’ so your system can track where your leads are coming from and how various parts of your marketing are performing. Doing this doesn’t just let you know which ads or social media marketing are performing best, which is obviously important. It also lets you test and improve many areas of the funnel. Tracking is the key to incrementally increasing what you earn and improving automation so you can apply less and less effort to do it.
Tracking
Now you can track which Lead Capture Pages (and other pages) are bringing you the best results. You can test different “Lead Magnets” to see which produces more leads or people who are much more apt to purchase. You can test different sales pages or email follow up sequences. Your marketing now moves from being a guessing game to you knowing exactly what to do to increase your results on a regular basis. Kartra makes this simpler to do than ever before in the history of the Internet, but you can also do this using WordPress along with a tool called ClickMagick to accomplish all this. ClickMagick is a great tool we have used since 2016, and you are advised to use it if you don’t use Kartra.
Cashflow Optimization
Once you have tracking in place, which is nothing more than using tracking tools at key locations within your marketing funnel, you can employ Cashflow Optimization. These are Five simple steps that allow you to literally increase what you earn at will.
With a marketing funnel and tracking in place, you can now write your own ticket by applying Cashflow Optimization. You’re now able to see what you earn per lead and per customer. More importantly, you can see if a simple change to anywhere within your funnel has increased what you earn per lead or not. If so, you keep it and try another Cashflow Optimization step. If not, you don’t keep it. It’s how you ensure you earn more and more with less and less effort. You remove the guesswork and become a pro!
You can’t fail if you implement it because the data tells you what to do.
Learn how you can use the same Marketing Funnel We Use – that’s already set up and ready to go!
Learn how we can help you build your own Marketing Funnel System to sell what YOU offer (coaching, consulting, book, events, product, etc)
Click here to learn more from our Cashflow Formula
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Email: globalone2one@gmail.com
