How to Use Facebook Groups to Build Your Networking Business
Tons of Facebook Groups exist today for personal and business purposes.
As a networker, you should have created one already. This group does not have to be exclusive to your team and customers only, it could also be open to friends and prospects too!
You can also create multiple groups if you like to keep a separate page for your team, this will make it easy for you to talk to them and make official announcements to them. However, creating a public page for your networking business also has its benefits.
A Facebook group is an accessible platform for your customers and prospects to meet you and your team! This allows you to post stuff freely without annoying the uninterested ones (which usually happens when you post on your personal feed). Just do make sure that the members of your Facebook group are really interested people – such as prospects, customers, and team members!
So what should you do to make your Facebook group more effective? Here are several tips:
1. Make sure you pin a post first.
Just like any platform, you’d want to set a community standard for your Facebook group.
A pinned post is a helpful guide for your members to be aware of what the group is generally about – and what kinds of posts should go there. It is also helpful to state some house rules to establish proper decorum and remind people that unacceptable behavior will be dealt with. A pinned post/announcement with all the general information and reminders is helpful for new members and old members alike who need a reference.
2. Share free training and testimonials about your products.
Now, this is where you add high-value content for your group members.
If your product has multiple uses, doing online training is a great way to educate your audience. You can also repost helpful training videos and content that are relevant to your group (if allowed). You can also share testimonials of your team members and customers that are part of the Facebook group. This initiates discussion and keeps the group relevant.
3. Engage
The reason why you should regularly post training, videos and testimonials is because you want your members to be constantly engaged.
It’s not enough to post new content though. It is also equally important for you to answer queries, follow up requests, and generally engage more with the people who are very active in the group.
You can also allow members to share their own experiences and get recognition within the group. This way, your members will see the group as a community – and not just a source of product and business information.
4. Show some behind the scenes.
People love to connect with brands and businesses.
Although brands and businesses are technically not real persons, your group members will surely love to see the human side of it. You can do this through Facebook Lives, blog posts, or photos. You can show them the backend of your business – how preparations are done, how events are organized, and so much more!
5. Check out your group stats, and try to improve yourself.
If you want to become better at networking through Facebook groups, it’s good to look at your group insights and information.
Take a look at which posts garnered the most engagements, and which posts had the lowest views and engagements. You can also look at your group’s demographics such as age, gender, and location. This helps you get an idea of which kinds of people are interested in what you do.
Networking online should not be all about prospecting and recruiting. You can simply establish a Facebook group and use it as a platform to promote and garner more attraction for your business. It’s important to build a good rapport with the general audience – not just with your customers and team members.
Facebook groups are useful in an attraction marketing strategy. The resource below will help you in learning Attraction Marketing strategies.
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