How to Use Affiliate Marketing to Save A Struggling Business
How would you like to make money while you sleep? Sure, that sounds like one hell of a scam, but that is actually what affiliate marketing can do for you. However, unless you are actually into affiliate marketing, you won’t have the faintest idea about how it works, especially for a struggling business.
So how does Affiliate Marketing Work?
Affiliate marketing is where you promote other businesses, often through an affiliate network, and earn a commission every time other purchases from the business you promoted. Basically, you find a product, promote it to others and earn a commission for each sale that it makes. You might be thinking that it is like a regular sales job – and yes it is quite similar. The difference, however, is that, you don’t have to actively promote the product for several hours each day (like salespeople who go door to door), you can simply put up a blog or website that features the product and entice people to click on them while you are away doing other stuff or sleeping at that. 
Okay, so how does that help a struggling business?
It’s simple, really. Affiliate marketing is a great avenue to make some passive income. Aside from that, it also serves as powerful leads and sales machine. Why? Simply because Affiliate Marketing provides entrepreneurs a cost-efficient way to market their own businesses too. As you probably know, businesses thrive on a stream of high-quality leads that actually buy the products/services. However, most businesses fall short in reaching out to these high-quality leads due to the high cost of advertising and promotions (like PPC). While free platforms are available, this method takes time and a lot of effort (plus trial and error) before it can show some results.
Affiliate Marketing Could Be Your Solution
Affiliate Marketing helps you earn some income, even if you haven’t established your own product yet. Imagine the stream of people coming through your marketing and sales pipeline daily, and even if they don’t buy your product, you still get to earn when they click and buy from your affiliates! In a sense, it is a double win situation. You are literally getting paid while building your own leads and site traffic at the same time!
How It Works
- First, you have to find a product that is related to what you sell on an affiliate network, one that has already high converting sales (or a potential to be one).
- You then create an ad campaign targeting the audience for the affiliate product you selected. It can be through Facebook, YouTube, and any other ad network.
- When people click on the ad, it will take them to a lead capture page where a sales funnel will tell them to sign up or purchase something (usually for a discount or freebie).
- Once the prospect enters your funnel, that is where you present your business offer. When you get people to sign up or purchase, this will earn you commissions! You can be offline and still earn from this method. All you have to do is make sure that your pages are constantly up and running.
Of course, in the future, it is still best to put your product forward. But if your business is currently struggling, you might not have the time and resources to pull it off together yet. So for now, this is a great alternative solution to revive your business and build up leads at the same time.
To try the Kartra Starter kit, click here
To become an Affiliate with Kartra (known as a JV Partner), click here
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