How to Market Anything

You can market ANYTHING… if you follow the universal online success strategy. In our last blog post titled, “Mike Klingler on the #1 Online Marketing Success Strategy,” we explained that there is ONE successful strategy. We shared the 7 components of this universal success strategy that every successful online entrepreneur and online marketer has in place.

We have been working directly with Mike since 2017 and have seen how amazing his strategy works. Today, we’ll share with you how and where YOU can put this strategy into action so that you can finally start winning the marketing game.

Winning the marketing game is not impossible, nor a pipe dream. Actually, it’s a specific strategy. You cannot fail — if you implement it. Why? Because the very nature of the strategy allows for clear, incremental (7 steps) progress toward your desired result, which is your income target. The strategy provides you with constant feedback on where you’re at. You just need to check on where you are, much like what you check on the dashboard of your car in order to check your speed, how much gas you used, etc. Once you have this in place, you just steer.

Let’s remember what every successful online marketer has in place…

They…

• Build a list
• Set it up so relationships are growing through automation, which leads to engagement
• Automate the marketing and sales, to promote to your list
• Use Cashflow optimization to incrementally increase what they earn per lead and customer
• Have multiple streams of income generated on the ‘back-end’ (which means they automate more offers being sold to their list)
• Track what they earn per lead and per customer
• Test, re-test, and incrementally increase what they earn per lead and per customer

When you know this strategy and how to implement it, you can hit some very high-income targets predictably and consistently.

Let’s be clear:

If you’re not doing each of the above strategic steps, you’re not marketing in a way that guarantees success. You can’t create reliable, scalable results without all of these seven steps in place.

But if you implement the above steps correctly, you can pretty much write your own ticket. If that sounds good, keep reading….

How To Get Started?

There are only TWO OPTIONS. You’re going to put a marketing system together (and by the way, that’s exactly what this is — your own marketing system).

You either:

1. Set this up on WordPress (We can help with that if that time should come)

2. Or, you can use a hosted solution like Clickfunnels or Kartra

* We recommend Kartra over Clickfunnels or Leadpages. We’ll discuss why in a later post. For now, let’s ensure that you understand how this strategy actually works in your own marketing system.

Basic Marketing Funnel Review

If you understand the Marketing Funnel, skip down to the next section. However, even if you THINK you understand the Marketing Funnel, we suggest you review this to make sure we are on the same page.

The Marketing Funnel allows you to automate the marketing and sales process. Maybe you have used “marketing funnels” that were provided to you by a network marketing company or “money-making system,” but most of these are fragments of the strategic marketing funnel we are talking about. As you’ve doubtless learned, these rarely work “FOR YOU” even if they may appear to have worked for others before you. We’ll discuss exactly why that is in an article entitled, “Why Most Marketing Systems Don’t Work.”

Let’s make sure we understand this basic strategic marketing funnel because not everyone does. Let’s start here:

1. Leading With A “Lead Magnet.”

A “lead magnet” is something you offer free (or almost no cost) to people in exchange for their email address. You basically give them something of value for free, so that you can get their email address (and sometimes their phone number, but always email). You want their email address so that you can build an email list (a key component to the online success strategy). You need their email to deliver the value that you promised. Having their email also puts you in a position to expose and sell other offers to them later, while providing more helpful stuff to your list over time. All of this can and should be automated.

Having Multiple Income Streams Is Key…

Whether you realize it or not, putting ongoing multiple offers in front of your email list is where the big money is being made online. From Jack Canfield to Bob Proctor, onto Brendon Burchard and ourselves, the ability to present multiple offers is key. It enables you to potentially earn additional profits from someone who already bought from you. It allows you to earn something from someone who may not like another of your offers. It also allows you to present a synergistic set of offers to your prospects and customers. Importantly, it’s what increases what you earn per lead…. This gives you the resources to pay for ads and free up your lifestyle while helping those on your list find things that help them get what they want.

If you’re in network marketing, affiliate marketing, or selling your own coaching, consulting, courses or products of any kind online, you can’t succeed with your online marketing without having the multiple-offer option in place.

No doubt you’ve entered your email into many ‘opt-in’ forms to get something free. That was a lead magnet you were after. We can help you set up your own “lead magnet”. Typically you’d have to create the lead magnet on your own, but we have solutions to create this for you. This can be a free webinar, video, PDF download, consultation, or anything that your audience would want access to. If your audience is in nutrition, it would be related to health or wellness. If you’re wanting to attract real estate investors, it would be free information they’d be interested in. We’ll return to how you create a powerful lead magnet in an upcoming post.

2. You Need a Lead Capture & Thank You page

The webpage you entered your email on is called a lead capture page. And the page you land on after clicking through or clicking an email confirmation is often called a ‘Thank you’ page. These pages allow you to ‘automate’ the marketing and lead generation process. They work behind-the-scenes as you’re asleep, working on other things, or doing whatever else you might be doing. The marketing funnel is key to gaining the leverage you need to market successfully as well as to have some eventual freedom in your day once it’s all in place.

3. You Need a Sales Page or Multiple Sales Pages

The name of this important page speaks for itself. This is the webpage designed to present the offer, demonstrate its benefit, and where the purchase is made. This allows for sales automation, which is key to the entire strategy. This is how you literally get to “make money while you sleep.” Millions of people are leveraging this online today. It’s no Sasquatch.

4. Other Landing Pages

There are other pages that will be a part of a complete marketing funnel, such as the page people land on after they purchase. And there may be other pages that present more offers before someone completes the first purchase (referred to as upsells and downsells). There may also be other pages people see after clicking on a link in one of your emails, which might provide a video that gives them more value, and that can lead to other offers for purchase. The point is you must have a marketing funnel in place to automate the marketing and sales process. To do that, your best option is to use either a WordPress blog or an all-in-one solution like Kartra.

Is This An Impossible Dream?

If you think this is complicated or all a lot to put in place, you’re right in part. However, you don’t have to go it alone.

In fact, we can give you a duplicate of our system, and then you can personalize as if it were your own. You can use marketing funnel templates designed for different markets and industries. You can use systems that already have the cash flowing links to sales offers built-in, along with the emails, lead magnets, and the marketing funnel pages already included.

You still need to personalize it, so it’s completely yours. You also need to know how to drive traffic and manage it properly. This means knowing how to track your lead value (what you earn per lead) and how to increase your lead value to hit your income targets. However, creating the system itself is no longer the hard part.

We can teach you how to drive your marketing system.

But first things first…

Here’s that list again of everything a successful marketing system must have in place.

It must allow you to:

• Build a list
• Set it up so relationships are growing through automation
• Automate the marketing and sales
• Use Cashflow optimization to incrementally increase what they earn per lead and per customer
• Have multiple streams of income generated on the ‘back-end’ (which means they automate more offers being sold to their list)
• Track what they earn per lead and per customer
• Test, re-test, and incrementally increase what they earn per lead

Having your own marketing funnel located either on your own WordPress blog or a system like Kartra allows you to do all of the above.

But Here’s A MASSIVE Reality Check:

If you don’t have your own marketing funnel system in place, you absolutely cannot and should not be marketing. You can’t win long-term without one.

In our next upcoming posts, we are going to hone in on these particular areas of the system, so you understand what these are and how you do it right….

• Set up your funnel to align with the classic marketing strategy, meaning that your relationships are growing through automation
• Use Cashflow optimization to incrementally increase what is earned per lead and customer
• Have multiple streams of income generated on the ‘back-end’ (which means automating the sales of more offers to the list)
• Track what you earn per lead and per customer
• Test, re-test, and incrementally increase what they earn per lead

We’ll soon share a free two-hour class that will dive deeply into all this, ensuring once and for all that you get it.

Bookmark this page and check your email for our next blog post. This information is life-changing. It has certainly changed our lives. We’ve watched up close as it has changed the lives for hundreds of others, and millions of others across the industry.

Continue onto Lead Generation and Sales Automation that Scales

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