How To Make Social Media Work Best For Your Business
When it comes to doing modern business, Social Media is the first and foremost tool that comes to mind when there is a need to promote the business or entice more customers and rack up sales.
Aside from marketing and promotions, Social Media has proved to be a great tool for businesses to maintain a good relationship with their existing customers. In networking, it also proved to be a great tool for online recruitment.
During the No Excuses Summit in Las Vegas, Gary Vaynerchuk shares how the Internet and Social Media can be effectively used to build loyal followers and recruit a networking team. Vaynerchuk shares some very important points to make your Social Media strategy in business and networking so much better.
First, you have to realize that this is not going to be easy.
In Social Media, we can always post something that can be seen by our friends and by the general public (if you choose to). This creates the notion that promoting or marketing your business through Social Media is easy because publishing any type of content is free and fast.
It may be easy to post something about your business on Social Media, but the real challenge is, will people buy or even listen to you? Promoting your business on Social Media is not easy, and it will consume much of your time. It is important to keep this in mind because you should know how much real effort and time are you going to put in before diving into this strategy.
Tell your story in the path of your customers.
Everyone can post on Social Media. Both individuals and businesses can make their own fan pages and publish or share any relevant content they could think of. And this is bad news for your own business. Why? Because you now have to compete for attention.
On Facebook, for example, almost everyone is busy sharing funny memes, chatting with friends, uploading vacation photos, and browsing through their feed. Aside from your business competitors, you have to compete for attention against meme pages and entertainment portals.
If you want to get noticed, you have to tell your own story too. You have to showcase your business on the path of your customers – this means you have to ensure that your page is visible through the news feed, and not just in the platform’s banner ads. Getting inside your customers’ path is a better way to capture their attention rather than being just on the sidelines (or their peripheral view).
Social Media is a place for native storytelling, not just pushing your products forward.
Many brands and businesses make the mistake of constantly pushing their products on Social Media mindlessly. Many entrepreneurs pay thousands of dollars just to get their product on banner ads, even though many people don’t even pay attention to these ads.
You can always show your products in front of customers, but as long as they don’t feel any connection with it, they are not going to be convinced. That’s why you have to tell a story. Take your leads and customers into an informative and entertaining world.
It could be your own story towards entrepreneurship, how the product was conceived, or how the product has improved the lives of your previous clients. Make your product relatable! Don’t just push and ram it down your audience’s throat.
Build deep relationships, not wide relationships.
Again, who actually takes time to look at banner ads? When we open Facebook, are we excited about the ads on the sides of the screen, or are we more excited to open up messages and notifications? Admit it, most of us are excited about the latter.
So instead of focusing on the widescreen and other prime ad placements on Facebook, why not focus on the news feed and nurture better relationships with customers through native and shared content, engaging comments, and likes!
To engage with customers better, you have to know how to expand and diversify your content. If you are selling Lemonade, you don’t have to limit your content to just Lemonade – you can talk about the vitamins and nutrients you get from Lemon, the history of Lemonade, or even talk about how Lemonade is great at parties!
Each Social Media platform is a different place.
What works on Facebook might not be necessary on Twitter or Pinterest. This is true because each Social Media platform has a special feature. People on Facebook are looking to engage with actual friends and family while Pinterest users see the platform as more of an aspiration board.
Due to this, an image may work differently from one platform to another. An infographic might do well on Pinterest, but the same cannot be said for Facebook or Instagram. So make sure you adjust your strategy accordingly.
You have to know how each Social Media is used and perceived by the majority of its users. This way, you will understand what type of media or content would work best for each platform.
Lastly, you have to love your business as if it is your own little child. This means that you have to be more than willing to pour your efforts and resources into it – especially in its first few (formative) years.
This is also the only way to know who your actual customers are, and how best to attract them with your Social Media content and strategy.
Watch this video as we discuss how you can super grow your social media.
P.S:
Be sure to join our Facebook Page and subscribe to our YouTube channel.
Email: globalone2one@gmail.com
