How to Make Attraction Marketing Work For You

If you are into network marketing, it is not unusual to see someone who looks as if they have reached overnight success. These people join the company, and then boom! Their team has grown into tens or hundreds within just a short amount of time.  On top of that, all they did was to put up a few Social Media posts, go on live videos, or make a few calls. And voila, they become instant leaders in the network! This is a phenomenon called by some networkers as an “unfair advantage” and it is usually a result of attraction marketing. However, it also has something to do with their success and popularity even before they joined the network. More likely than not, these “overnight success” stories in networking are achieved by people who are already pretty popular within their community.  They don’t have to be celebrities, but you might notice that most of them hold a pretty good standing in their community. They could be a trusted community leader, a local DJ, a successful business owner, or a Social Media influencer.  Basically, these people already have a huge base of followers even before joining the company, and these followers also went with them when they started networking! The reason is simple, people like to follow successful people. They want someone to look up to, emulate, and someone to pattern their success on. Now you might be asking, how can you create your own “unfair advantage”? Is it possible, even if you are literally a nobody right now? The answer is YES. Attraction Marketing can help anyone, and it can be done by anyone, regardless of background.  How? Well, buckle up because we are about to tell you a secret!  The main secret here is to build your own brand (or image). This can be done by investing in yourself. This is not about constantly recruiting people to your team. Rather, it’s all about investing in yourself and increasing your personal growth and value—that’s the essence of attraction marketing.  Below are three steps towards a successful attraction marketing strategy. You might want to take notes because there are quite a few tips you should put in mind on every step:

1. Master Your Networking Skills

First, let’s be clear here. You need to learn and master traditional networking skills to go far in the industry. Talking to people, prospecting, building a good team, training members, and basically being a leader are skill sets that will help you automate the whole process later on. Good communication and building relationships are the very core of network marketing, and you need to master these skills to make attraction marketing work for you too! Primarily, the skills mentioned will help you build a substantial following on Social Media. You have to be open, friendly, and available. How can you gain more exposure within a short period of time? You can make use of sponsored ads! But of course, you also need to create quality content too.

2. Project: Branding

Now if you have started to gain enough leads and prospects, you might also start to gain sales and some level of attraction. But you should not stop there. Once people have begun noticing and interacting with you, that’s just the beginning of building your brand or image.  This is also an indication that your previous efforts have worked! So don’t waste this initial success, you have to keep engaging and building your community—especially if more and more people are joining in every day! But then again, you also have to keep in mind that one of your main goals is to build a successful team, and you can’t really achieve this if you just engage and interact with your followers all day long. Somehow, you still need to pitch your business to them. Fortunately, there’s a way to do this without necessarily annoying your new followers, and that’s by following the 80/20 rule. The 80/20 rule means that 80% of the time, you focus on bringing quality content and value. This is not typically business-related. This part should be more about your personal journey, life hacks, reviews, and basically any content that is relatable to your general audience. Now for the remaining 20%, you spend your time actively selling, networking, and growing your business. You can do this by holding live presentations, actively reaching out prospects through messages and calls, or announcing promotions (discounts and freebies).  This 80/20 rule should be spaced out within a week or month. People don’t have to hear from you every day, but it is important to maintain a regular presence in your chosen platform.

3. Reeling in the Big Fish

Months and years of building your online brand, engaging followers, and talking to people would lead to more things. If you do things right, you will soon be reeling in the big fish! This means that other huge influencers and well-known networkers will start following and connecting with you too. When the big ones start following you, this means that you have provided quality and demonstrated good results and integrity. They saw your value and believed in you, that’s why they want to connect! These networking leaders don’t have to be with the same company as you. However, reeling in another leader from the same company would be more advantageous because collaborations and partnerships would be much easier. Reeling in leaders will also gain you even more exposure. That’s because these people also have a sizable audience, and once you connect with them, you will be able to tap into that network too! Now, this article might just talk about 3 short steps, but in reality, this could take years before you would finally see any substantial results. Remember, you are building relationships or rapport here, and that can’t be done overnight. Building a good brand and following takes trust, integrity, and time. So aside from impeccable networking skills, you also need the drive, determination, and patience to persevere in this endeavor too!

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