How SEO Can Change Your Network Marketing Business

Network Marketing, also known as Multi-Level Marketing (MLM) or Direct Marketing, has received a bad reputation in the past, but this business model has persisted throughout the years. This is because network marketing is an effective and legit business model on its own, it was just unfortunate that many unscrupulous people have used it as a front for Ponzi schemes. 

Nowadays, many legitimate companies still use network marketing to grow their brand and business. In Australia, sales from direct marketing have grown to a total of 1.38 billion from 2017 to 2018. And the good news is, millennials have embraced this business model too! 

What makes network marketing appealing to the young generation is its flexibility. You can work at your own time, and the potential to earn big is always there. It is one of the ways to achieve financial freedom at a young age. 

However, network marketing has to keep up with the times too. In today’s digital age, prospecting for clients/members and growing your network can be done fast and easy with the Internet. But it’s not as simple as uploading and writing stuff on the Internet – you have to employ some strategy too. And this is where you need Search Engine Optimization (SEO)!

What is SEO?

SEO employs several strategies and tactics to ensure that certain websites and pages rank well in the search results page whenever certain keywords are typed in the search box. The ultimate purpose here is to be “found” by users and consumers who are looking for information about a certain topic or product. 

SEO has long been used by online entrepreneurs who need to introduce themselves to potential buyers/customers. For business owners, being in the top search results drive more traffic to the website and increase their chance to hook more customers and purchases.

Will Network Marketing and SEO Work Together?

Yes, like how SEO has worked well with many online businesses for many years. 

Like any business, your network needs to be visible on search engines so people can get acquainted with it and learn more. By employing certain keywords that are relevant to your networking business, your blog can be a rich repository of information that readers can always refer to. 

As your readers increase trust in your site, so does the search engine (like Google!). If your site or blog remains in good standing, and readers continue to trust your content, your ranking will also improve. With increased visibility, you can get more prospects and clients for your network.

Can Network Marketing Also Benefit From Social Media?

Of course, it can! Social Media presence is also a great way to boost your SEO campaign. Your pages, content, and photos on Social Media can give signals to a search engine that you are active in that site. When people punch in your business name, for example, they could see your Social Media page on the results. Again, this improves your visibility for potential clients and prospects. 

Social Media is a great channel for you to connect with potential and existing customers and prospects. Most people log on to their accounts every day, and being on Social Media will increase awareness and knowledge about your business. It is also the best platform for you to engage and foster relationships with your team members and clients. 

It sure takes time to build your following on Social Media, but it can certainly benefit your official blog or website too! Your page can be updated with your latest blog posts and website links. Interested prospects and customers can just click on your links to know more.

Should I Still Care About SEO Even If I am Part of a Big Business Network?

Yes! Even though your parent business has its own Social Media and Search Engine presence, you also have to make your mark too. Your parent business usually operates on a macro-level, and most people cannot contact or deal with them on a personal basis. That is where you can connect and fill the gap! As a networker, it is your job to introduce the business to your immediate community. You are the link that connects prospects and clients to your parent business. Hence, people need to know! How? By employing SEO strategies, of course.  

We can share more tips with you on how to market your business if you click here right now.

Watch this video and find out the two things you need to be a top earner. 

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