Earn More Money From Your Online Marketing System by Tracking Lead Value
Everyone wants to earn huge profits from online marketing.
One of the ways to achieve that is by tracking Average Lead Values and Average Customer Values.
When you know these, as we have discovered in our own marketing, you can see what is not working, and where to focus to max out your profits.
So what are these?
Average Lead and Customer Values
Average lead and customer values are basically what an average lead or customer brings to your earnings. If you are not taking this into consideration, then you are clearly missing out on potential profits! Tracking these average values can help you implement new strategies that can maximize your earnings from them.
Once you track these values, you can use CashFlow Optimization strategies to increase what you may earn from the average lead or customer. This applies to all online businesses – whether you are into eCommerce, Network Marketing, or even if you are an influencer who runs a small business.
So what do you need? You need a Marketing Funnel – and you have to get acquainted with it too. A Marketing Funnel is an automated process where you get to capture leads, showcase one or more offers, simplify buying processes, and cultivate an email list. Its primary aim is to automate income-generation. Marketing Funnels consist of multiple steps and may require 2 or more platforms (or pages) to be effective. Let’s go over these elements one by one:
1. Lead Capture Page
This is a page or pop-up where you can collect contact information – most importantly names and emails of leads and customers. Your visitors don’t have to be actual customers to sign up, prospective customers and random visitors should be able to sign-up for free. This will help you build an email list that can be used to simplify the automation (from the email marketing) process later on.
2. Lead Magnet
You can’t expect people to sign-up on your page without offering something in return. What you are going to offer is the “Lead Magnet.” Most businesses use a free trial run (like Netflix and Spotify) as a lead magnet.
We also have found that giving free offers is a great way to earn subscribers. We have free courses and ebooks and webinars that we offer, and it works well for us.
Needless to say, this tactic is proven to be effective – even you might have signed up for some service online in exchange for a 1-month free trial! Aside from this, discounts and freebies are also a common lead magnet. Free ebooks, webinars, and other stuff are great options too!
3. Landing Page
Once your lead signs-up, he/she will be redirected to a page. Now, this is where your landing page comes in. It is important to type in a note for the customer, as a way to say thanks. A “thank you” email is also very important.
This landing page is also the best page to install an Ad Tracking pixel to know where your leads have come from. It may be through Social Media, search engines, blogs or other websites that are linked to you!
What is a pixel? Glad you asked. It is a small piece of code that you can easily place on your pages, or pay somebody $5 to do it for you.
4. Tracking
So… pixels. Now with the Ad Tracking pixels, you will be able to know and gather data on who clicked on your page, and when, and where they came from.
You will know which posts did well in terms of engagement and lead captures. You can even try out different kinds of lead magnets to know which type works best for your target market. You may also test different types of posts and emails to see which ones work best and are worth duplicating.
5. Cashflow Optimization
Cashflow Optimization is a tool that can help you track the performance of your marketing funnels. You can see slight changes and insights as to how much you are earning per lead, and which lead has brought you more traffic.
Tracking lead values are the same way as knowing your customers’ behavioral patterns and preferences. Once you know what makes them tick, it will be easier for you to replicate the strategies that worked best and reel in the same results all over again!
OK, so how about you try a practical example of ours?
Below is one of our “lead magnets”. It is called the “Cashflow Formula“. It gives a free value, and then takes you to a very valuable presentation where you will learn more about the topics we address in this blog.
Sound good? We thought so.
Click Here To Get Your Cashflow Formula – The #1 Strategy for Marketing Any Business, Product or Program.
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Email: globalone2one@gmail.com
