Best Strategies to Generate Quality MLM Leads
Leads are the main source of growth for multi-level marketing (MLM) companies. In network marketing, full participation in lead generation is necessary in order to find people to make your sales pitch.
Establishing the Target Audience
The easiest strategy is to start with your warm market. You already know these people, and they are comprised of your friends and relatives. It is ok to do this, but you should not only focus on your warm market. You need to work to find the right people who are willing and interested in buying the product or service you are offering.
Anyone has the ability to produce his own leads, and the Internet has made it easier for everyone to advertise their business online. The first thing you need to do is to identify your target market. Determine what type of person will have a higher probability of buying something from you.
Once you define your target market, find out where most of these people are found. If you simply make an offer to every person you meet, you will be wasting time, effort, and money. Be smart in using your resources to find the right people who have the potential to be your customers. You do not have to make everyone say ‘Yes’ to your offer. You just need to find the right people who want what you offer.
Your target market should be the people who have problems that your product or service can solve. When talking to people, make them feel you care about what they want and need.
And for team members, you want them also to have a hunger to change their lives.
Successful Methods to Generate Leads
Put up Your Own Website
Almost every person has access to the internet. This makes it easier for you to reach out to people anytime, all the time. Nevertheless, you need to check the policies of your MLM Company first if they will allow you to create your own website. Some companies can create a website for you, others will allow you to make your own (subject to approval), and there are those that will prohibit you from making one.
In case your MLM company does not authorize you to make a website that directly introduces/sells your business, you can work around that by making a page related to it. Say you sell a specific brand of mobile phones, you can make a general blog about Telecomms gadgets and the advantages of technology.
Make sure your blog contains valuable information about you and your business.
Automated Follow-Ups
Your work does not end after gathering leads.
You need to nurture the relationship you built with them by sending follow up emails after they sign up.
Your website needs to have a lead capture page where visitors indicate their names and contact details so you can add them to your list of leads. Maintain constant communication with your prospects by sending them occasional emails containing useful and interesting information. Though they may not be interested to buy now, there will be a time when your email will be the answer to their problem.
The process starts all over again when they become team members. You need automated training that teaches the essential knowledge and skills for the business. Then your team members can replicate the process with their teams. Automated replication is super important.
Create Valuable Content
Post articles, videos, or any other important content on your blog site. This allows you to market your business, and establish yourself as a trusted partner and an authority in a specific field. You can also use your blog as a reference when people ask you common questions.
Your blog should contain links to your other websites, or an opt-in link so they can receive more information about your business. If you consistently produce valuable content, people will come back for more, so you can create more business with them.
You can advertise your blog on social media. Almost everyone has his/her own account on social networks. It will be easier for you to market your business if you make posts on sites like Facebook, Twitter, Instagram, and other sites, as well as with your YouTube videos.
Gather Referrals
Every time you talk to a person is an opportunity to ask for referrals.
This is an inexpensive yet highly efficient strategy to sell your business. There will be several opportunities when a person you talk to says ‘No’. Still, he might know someone who is interested in what you offer. You can also encourage your leads to give referrals by giving them a small incentive.
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Watch this video to learn how you can attract the right prospects to grow your business.
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