If you have visited a car showroom or an IKEA recently, you might be already aware of what a sales funnel is. A sales funnel is a predetermined sequence of pitches (both soft and hard sells) that are designed to ultimately result in a sale. It is also used by telemarketers and online marketers, but […]
Continue readingWhatever niche you may have chosen to do business in, you will always have a certain target market in mind. They may be either classified by age, gender or profession, but one thing is for sure – your business is aiming to get their full attention and trust. To get the attention and trust of […]
Continue readingMany people might say that inner beauty is more important than outside and superficial appearances. This is true, but even if we don’t like to admit it – reality works in different ways. In business, marketing, and entertainment (especially), appearances matter. Take Mel and Patricia Ziegler for example, after going on a trip to the […]
Continue readingIt is no secret. As an entrepreneur or marketer, you have to compete for attention with thousands or millions of others on the Internet. Take your news feed, for example, you won’t be seeing just one promotional ad in there – you will probably come across two or three friends who are either selling or […]
Continue readingFacebook or Twitter? Yanny or Laurel? Pink or Blue? Apples or Oranges? There’s just something about “this or that” questions that make them easily popular. Most of the time, such a line of questioning can even spark a debate – but the charm with this type of question is actually in its simplicity. Many of […]
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