Attraction Marketing Bootcamp Day 8 – Time to Pop the Question
Popping the Question:
How to Get Your Prospects to Say ‘YES’ to Your Marriage Proposal?
Selling a product, service, or business opportunity is integral to the success of a business. Customers decide to buy something if you give them the right reasons. You have to provide a detail of the benefits that your product can offer to satisfy their needs or desires. This is known as the “sales process” or “recruiting process”.
Most people prefer to avoid this stage or find ways to automate it to minimize the effort they exert. Those in the sales business understand how awkward it feels when they sell to people. It doesn’t matter how good you are at marketing, it’s still something that you don’t really look forward to. The anxiety of not knowing if you would be able to close the deal leaves a big knot in the stomach.
Even if you have a ‘Magic Slot Machine’ to do all the work for you, there will come a time when you need to ask your prospect if he or she is willing to be more seriously involved in your business. Similar to romantic relationships, both parties have to decide if it’s time to go to the next level and get married. However, there should be one person to pop the big question. That person is you.
Eventually, you will have to gather all your courage and pop the question. You need to ask your prospective client if he or she wants to be your customer or distributor. Fortunately, you don’t have to do this face to face. You can start by sending them email newsletters to nurture your relationship and create a stronger bond with your prospects. Then, you can use a well-written sales page to make them commit to you.
The Wonders of the Sales Page.
The sales page is the part of your website that states an offer for your prospects. It identifies the benefits that they can enjoy if they do decide to buy what you have. This follows the same principle as the direct mail envelopes that contain sales letters for different products or loans. The traditional direct mail envelopes are still used today because it still works. However, you can’t deny that online sales letters and videos offer bigger returns.
The sales page will perform the tasks that a traditional salesperson would do so you don’t have to worry about the anxiety or awkwardness of making an offer. Those who have experience in sales know that top sales achievers make a prospect go through a series of stages to encourage product purchases. The sales page does the same thing but it drives the prospect to sell themselves instead of you having to sell them. As the prospects continue to read the content of your newsletters and sales page, they become more inclined to buy from you.
If for some reason, your prospect still doesn’t make a purchase, it still works to your advantage. You spared yourself from the stress of personally selling your product. The visitors of your site qualify themselves for you while they go through the sales page.
A detailed discussion of the perfect sales page to attract customers is available in the Attraction Marketing Formula.
Components of an Effective Sales Page…
An effective sales page is something that makes the readers do what you want. Primarily, it should create an instant connection with your prospects to give you enough time to convince them to buy.
Emotional Triggers.
Most people base their decisions to buy on their emotions. The headline and introductory paragraph of your sales page have to stir the feelings of your visitors. Bear in mind that most people go online to search for solutions to their problems or to find a way to satisfy their desires. Make sure your sales page creates an impact showing them that you have what they are looking for.
Note that everyone has wants and needs. These concerns are what allows the business to earn and continue functioning as people become customers who buy products or services. If you position your business as a way to satisfy the wants and needs, you can be certain that you will make a profit.
However, do not introduce your product immediately. Otherwise, you risk the chance of driving away potential clients who are looking for solutions instead of products.
The Ultimate Close.
Once you stimulate the emotions of your visitor, you can take a leap of faith and pop the question. “Would you like to buy our product or join our team?”
Tidy up your sales page to make it look more presentable. Instill in the mind of your prospect that you are who he is looking for. Since your reader is still feeling the high of finding the answer to his problem, there is a big chance that he would say ‘Yes’!
Backup with Logic.
Now, you can’t depend solely on the emotions of your prospects. You wouldn’t want to be tagged as someone who takes advantage of his customers by manipulating their emotions. You need to include a logical perspective to your sales process.
In traditional sales, this is done by meeting with your prospective client to discuss the product. You answer his questions while tastefully making an offer. When it comes to online marketing, you need to take the initiative to explain the benefits of your product or service. Back up your conversation with irrefutable facts and comments from notable personalities. You can also share metrics that would show how effective your product can be.
Features vs. Benefits.
It is important to know the difference between features and benefits. Features are merely descriptions or characteristics of your product. Benefits talk about the advantages and uses of your product. You should provide details of how your product can answer their problems and/or satisfy their desires.
Most marketers commit the mistake of focusing too much on the features instead of the benefits. Features cannot answer problems. Customers prefer to know what the benefits are instead of features.
Testimonials.
Most people have an easier time believing things when several people say it. You can ask your existing customers to write a brief testimonial for you. Ask them to mention how your product helped them. If possible, ask if you could include their names, city of residence, and even a picture to boost your credibility. Doing this can make a huge impact in getting the trust of your prospects.
Let Your Personality Come Through.
Be honest with your customers. Show them who you really are and they will appreciate you for it. They will know if you are saying beautiful things just to make a sale. If they like you, they will be happy with their purchase. This also paves the way for continuous or repeated business with your clients. In addition, you can get referrals because they know you sincerely want to help people with the product or opportunity you offer.
Don’t Be Bashful.
In the same manner, you have to avoid being too timid and shy. Have the confidence to provide your prospective clients with the next steps they need to take so they can get the solutions you offer. Use a simple and detailed “call-to-action” that people can follow.
For example, say “Order now using your credit card or Pay Pal account”. Or, “Call this 800 number in the next 30 minutes to qualify for our 50% off promo.”
We’ll be glad to give you a helping hand every step of the way. Find out how you can make the most effective sales page and more in the Attraction Marketing Formula.
Next Steps.
Learning how to write an effective sales copy is not an easy thing to do. You can start by learning the fundamentals and applying the basics to start making a profit.
It would be best to get the Attraction Marketing Formula. It contains a complete blueprint for your entire online marketing and recruiting system. This is the most cost-efficient and highly effective solution to have a successful online network marketing business.
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