Attraction Marketing Bootcamp Day 6 – Can I Get Your Number?
The Courtship Stage.
You now know how important it is to build and maintain relationships with your prospects. You need to ‘court’ your prospects and get them to fall in love with you and what you offer. Use your email newsletters as the ‘dating stage’ where you get to know each other better.
The process will be longer because it takes some time to gain the trust of a person. You have to work just to get another person’s contact details. Once you get a prospect’s phone number, you have to invest even more time to build the relationship. Getting someone to be interested in you will not happen instantly. You have to speak to each prospect personally and build rapport with them.
Your approach to network marketing should be similar to dating. You try to butter up your prospect so he would be willing to share his contact information with you. Once you have his phone number or email, you start building a relationship by calling them or, in this case, sending email newsletters. Nevertheless, you need to ensure that your emails contain nothing but appealing and useful information so you can gain the recipient’s trust.
You can also get a full discussion on how to nurture relationships with your prospects by getting the Attraction Marketing Formula.
Essential Components of Email Newsletters.
In the last boot camp, we discussed the two purposes of email newsletters. First, you give free yet important information. Next, you market your product or opportunity in a subtle manner while giving your prospect a solution to their problem.
Take note of the term ‘valuable’. The information should not only be free, but it should also be useful to the reader. Your email should have something that can help in solving the problem of your prospect. Do not fill your newsletter with useful things or blatant advertisements for your product. You will literally drive people away if you give them crap.
In fact, you should always over-deliver. Surprise your readers by giving them something that can make them go “wow!”. Offer something that would make them recognize your expertise in what you offer so they would start recognizing you as their ‘trusted advisor’. This can help in rousing their interest and make them want to get more from you. If you do this successfully, you don’t even have to ask them to join you. Your prospects will be begging to sign up for the opportunity you have to offer. They will be convinced that you are the one they want to follow because you have the answer they are looking for.
In the same manner, you should make sure to take advantage of the opportunity to market yourself and what you offer. However, you have to this in such a way that you are not simply selling something. You genuinely want what is best for your prospect which is why you are presenting your product or business opportunity to them,
This can be made possible with a strategically positioned sales copy. This provides a call to action where you invite and remind your prospect that you can give them more value if they purchase what you offer.
You will catch the attention of your prospects if your newsletter has these components and is filled with good content. Moreover, you will be able to establish yourself as the leader that they would be committed to joining. They will be drawn to you if they see that you already have what they want and need. They no longer have to go through the learning stage because you already have the answers.
Consistently Stay in Touch.
Once you start your relationship, you need to stay in touch with your prospects all the time. Continue sending them valuable follow-up emails. You wouldn’t want to miss out on the perfect time when your prospect finally decides to make a purchase.
Be patient and constantly reach out to your prospects. It will take time, but it shouldn’t take too much of an effort from you. You can send thousands of email newsletters daily to your subscribers using an autoresponder.
Technology is there to make our lives easier so why not take advantage of it right? You can choose from the different autoresponders available online. An autoresponder can keep track of the sign-ups you get from your newsletters. It’s like an automated secretary that sends emails on your behalf. We offer additional training on the Attraction Marketing Formula on how you can set it up.
Now that you built a relationship based on value and trust, you can also start maintaining and nurturing that relationship automatically.
Tomorrow, we’ll talk reveal how you can have your very own “Magic Slot Machine”.
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