Anatomy of Your ‘Mouse Trap’:

How To Capture More Leads.

Day 4 is about creating a vital component of your online network marketing business. This is known as the capture page. This is a special web page where people are invited to provide you their contact details so you can reach out to them and offer your products.

Since they entered their information voluntarily, you can be certain that these people are interested in the product you sell or the opportunity you offer. It is the same page where you entered your information so you can receive this Attraction Marketing Bootcamp.

The capture page offers two options. Either you opt-in and give your information to receive something valuable OR simply leave. These are very frank and clear options. It also serves two purposes. One, you weed out the ones who have no interest in your business. Two, you create your list so your business can start earning money.

You can only build a relationship with your prospects if you know their names and have their contact details. This allows you to send them valuable information that they can use now or in the future. If they don’t want to share their information, they can easily leave.

– OR –

You can order your full copy of the Attraction Marketing Formula now to get a full discussion of how to generate more quality leads.

Essential Parts of a Capture Page.

It’s important to note that the majority of people who surf the web spend an average of 5 seconds to see if a website is interesting to them. Many simply click then click away and move on to the next site until they find something that they like. This means your capture page must catch their attention. You need to communicate your message before they even decide to check another web page.

You should also recognize that most people are influenced by their emotions when they buy something. They use logic only as a supplemental factor in their decision. Your capture page should capitalize on this and stir the emotions of the audience. Make them want to sign-up and give you their information by arousing their curiosity to learn more about what you offer. Make people feel that they need to know what you have.

The next part is a quick overview of the important parts of a capture page. You can have a comprehensive discussion of each component by getting the Attraction Marketing Formula.

Preamble Headline.

This is the introductory headline that can easily qualify your readers. You can go to AttractionMarketingFormula.com to check on the preamble headline written in black bold print in 12pt font on top of the headline. The common format used here is by asking ‘IF’ questions.

Headline.

The headline is what stimulates the feelings of the reader to make them stay on your web page. If you are unable to touch their emotions, they will quickly leave and move on to the next website. Share the benefits of your product in the headline to create an emotional response. You can provide the complete details later.

Sub-headline.

Adding this to your capture page is discretionary. It is meant to increase the excitement of your audience by adding to the headline’s information further. It also asks them to take action.

Bullet Points.

You also have the option of adding bullet points to your capture page. List down the benefits of your product or the opportunity you offer. Each bullet should serve as mini-headlines that attract the readers to learn more about your business.

Opt-in Box.

This contains fields where the reader is supposed to enter his contact details to receive additional information. It is where the audience can decide to either take action or leave to go to another site. It’s best to keep this simple. Ask for their name, email, and probably the phone number.

Bribe.

This is the ‘cheese’ that you will use as bait for your mousetrap. Offer your audience something good for their contact information. You may have to give something really valuable if you want to stand out. Make a special offer or bribe like a DVD, software product, ebook, or anything that would make your visitors salivate for more.

Now that you know what a capture page is, it would be really helpful if you observe what worked for some of the most successful internet marketers. These may not seem attractive to you but you should know that they have worked resulting in a maximum of 60$ opt-in rates.

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