Attraction Marketing Bootcamp Day 3 – “I did it for the cheese…”
How To Make a Better Mouse Trap & Sell More ‘Cheese’
The Tempur-Pedic bed was introduced decades ago. This Swedish mattress boasted of receiving a NASA certification for its technologically advanced beds that provided comfort as no other mattress can. It became very popular during that time and was considered the cream of the crop among mattress brands.
Out of curiosity (and personal interests), our good friend Ferny Ceballos wanted to learn more about Tempur-Pedic. He checked their website and saw that they were giving away free stuff like a DVD, information packets, and a sample of the space-certified material. In return, you just need to provide them with your name, contact details, and address so they can send you the free goods.
Then he thought, “Hmmm… Free cheese… interesting.” Today, Ferny realizes that this was probably the same thing that mice think of right before being caught.
Who would let such a great opportunity pass by right?
Ferny immediately signed up as he was excited because of a great deal. He wasn’t looking to get a new bed since the one he had was still alright. However, he had no idea that Tempur-Pedic already got what they needed from him when he took the ‘cheese’.
Cheese Overload.
For the next year and a half, Tempur-Pedic continued to send additional information about the bed, the material used, and their company. Ferny also received other interesting things like testimonials and special offers. He was wondering why the company decided to waste money on him.
In reality, Tempur-Pedic was aware that Ferny might not be interested in buying a new bed at that time. Yet, there will come a time when he would desperately need to replace the existing mattress he was using. The technique they were using served as a constant reminder of their brand. This meant that when the right time comes, Tempur-Pedic would be the first thing to pop in his head.
Those in the network marketing industry should take advantage of this smart strategy. Most companies tend to simply expect a prospective customer to remember their product after advertising a year prior. The smart way would be to constantly send valuable information about your product. That way, your brand would be synonymous with a want or need of the customers. You don’t have to bombard them with useless stuff. You could send special promos every once in a while hoping that the recipient would be open to buying your product by then.
This was what happened to Ferny. He got caught in the mousetrap set by Tempur-Pedic. The money they spent to send him information would be a small amount when compared to their earnings in case he finally decides to buy a mattress.
Reaping the Benefits.
More than a year after he signed up, Ferny’s mattress needed to be replaced. He was also feeling somebody pains as he got a little older. He then decided to buy a queen-sized Tempur-Pedic mattress.
If you think about it, the marketing strategy employed by Tempur-Pedic was brilliant. They did not stop at simply advertising their product. They gathered the contact details of their prospects and consistently sent valuable materials. Most people would have forgotten their brand if they didn’t do this.
There would have been a bigger possibility that Ferny bought a different mattress from a store near their house if Tempur-Pedic’s name was not etched in his mind. This strategy is what is lacking in most businesses today. They lack the foresight to realize that most customers prefer convenience over purchasing premium products.
Your List is the Key.
Building a solid list of prospective customers can lead to the success of your business. Once you have your list, you need to patiently and consistently cultivate it by educating your prospects. Send them multiple informative materials and special offers. Every once in a while, promote your products using colorful and interesting ads.
Include every person who showed interest in your product on that list. The best part about this is that you don’t have to pester them to sign up. They do it on their own because they want to receive free things.
Your list is the key to the success of your business. In fact, making a list is the first thing taught in network marketing. Still, it is important to note that your list should only contain INTERESTED PEOPLE. You don’t have to waste your time and money on reaching out to those who will never want to buy from you.
After you create your list, build a strong relationship with each prospect. If your list consists of interested people, you don’t really have to do much because there will come a time when they will voluntarily come to you to buy your product. Somehow, somewhere, there are people who are interested in what you offer. All it takes is finding the right people and getting them to sign up for your list.
Find out how you can attract more customers by getting the Magnetic Sponsoring book right now.
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