Attraction Marketing Boot Camp Day 5 – Will You Marry Me?
Marrying Your Customer:
How To Get Your Customer to Fall in Love With You & Your Product…
Today, Ferny discusses the importance of making people love your product before you extend your offer. It’s just like a marriage. You cannot go around asking random strangers to marry you and expect them to say ‘Yes’ to you.
It doesn’t matter if you are good looking or rich. They will most probably reject your marriage proposal because they simply do not know you. They don’t know what you have to offer and if you will be a good option for them. They might even think you are a crazy person because you are going around asking people casually if they would like to marry you.
This is the same case when it comes to network marketing or any business. You may look snappy, confident, rich, and good looking. The other person will not simply trust you because you dress like a professional or speak confidently.
You have to find a way to introduce yourself to your prospects and build a relationship with them. While doing this, you also need to present your product in a subtle manner. This way, you can help them know you better.
All this, and MORE, can be available to you now if you get the Attraction Marketing Formula.
Common Mistakes of Networkers
This is a common mistake committed by most network marketers. They ask their prospects to buy their products or sign up for their business without bothering to establish a strong relationship. Sometimes, networkers even forget to properly introduce themselves and go straight to making an offer.
A majority of network marketers are guilty of this mistake. You should avoid asking someone to join your business for the first meeting. Do not constantly follow up with a prospect if they already declined your offer. This is just like asking a stranger to marry you.
Your prospect needs to trust you before he voluntarily shares his credit card details. He also needs to know that you are looking for his best interests before he decides to join your business.
If you are lucky enough, you may get a few people to accept your offer. However, you can never be too sure of their loyalty. These are the ones who usually join new opportunities just like that. They get easily attracted to new and shiny things and are not committed enough to grow their business because they want quick results.
Again, just like in marriages, if a person agrees to marry another person he just met, there is a big chance that the relationship would not work. One of them could cheat on the other or quickly give up on the relationship when things get tough.
Look to build your business on people who are dedicated to you and your business. Your business will suffer if you take unfaithful partners with you. This works both ways too. You also need to find people you can count on especially during the hard times. A relationship will only work if both parties strive to make it work.
It will be hard to find the right people. You will have to spend some time to know who you should invite to join your business. You can do this by building and maintain relationships with the help of value, trust, and education.
Trust is important for all kinds of business. It is especially valuable when people decide to buy things online. You need to let your prospects know that you want to give them the best and that you are not there to take advantage of them. You don’t just want to make a profit, you want to sincerely help them. Let them know you want to solve their problems and that you have the answer they need.
Another essential factor is you yourself. You need to be a ‘trusted advisor’ who can give them guidance and help. Teach them how to use the product or opportunity you have so they can attain the results they are looking for.
The Importance of Value Over Conversions.
Internet marketers commonly discuss how to improve sales conversions to increase profit. Observing the metrics is important to know how well your marketing efforts are working. However, it is imperative to focus on providing valuable content to your market and list.
If you do this, you will be hitting two birds with one stone. When they give you their contact details on your capture page, you will already know that they are interested in what you offer. You also want to establish yourself as an expert to be the ‘trusted advisor’ to your clients. They will consider you an authority if you show that you know more about your product than your prospects.
You should use a tool that will allow you to send free information to your prospects. This should have content that provides them more value so you can establish yourself as an expert. You can do this automatically with the help of email newsletters.
The email newsletter serves two purposes. First, it can provide free valuable information to your readers. This can educate your readers and give them useful pieces of advice that can help them solve their problems or achieve their desires. The second purpose is that you can market your product or opportunity discerningly without looking like you are just there to advertise. You give your prospects a feeling that you want them to get the results they want and you have the solution to help them.
Sending email newsletters is similar to dating before making your marriage proposal. You need to show your prospect that you will be of value to him so he would voluntarily commit himself to you.
Learn more about making your customers love you through the Attraction Marketing Formula.
Tomorrow, we will discuss the different things that work for email newsletters.
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