7 Powerful Ways to Add Thousands to your List and Master the MLM “Numbers Game”

In MLM, it’s not what you know, or even who you know. It’s actually more about who knows you. If you’re at all serious, you’ve got a list of subscribers to your blog, your social media, an RSS feed, an email newsletter or other services. Whether you’ve got just 10 people on your list or 10,000, the object of the game is to build your list! After all, you’ve probably heard a thousand times…

“MLM is a numbers game!”

Now, this is true in part, and misleading in another part. More on that in a second. 

But making those numbers work for you is vital to your success. It’s not going to happen without hard work, “Rome wasn’t built in a day”.  You can bet that any of the current crop of mlm gurus have lists in the tens of thousands — but they’re not resting on their laurels. They keep on building.

This is what we (James and Grace) have found in our experience. When we started networking in 2014, we had no list, and we were told to “write a list of 100 people” — you might have been told that one too…. 

But eventually we started learned how to market and advertise, and in 2016 we were introduced to the idea of “attraction marketing”.  We added Facebook fan pages and Youtube channels. We also gathered email opt-ins from our funnels. As of early 2020, our lists from all sources have grown to over 45,000 people.  

That is probably why you are hear, because like the gurus we mention above, we learned to keep building our lists, and later learned how to build those lists with QUALITY people….

That’s why you’ve heard of the leaders and gurus

Here’s How You can Become One of Them

1. Make it easy for visitors to subscribe.

Easy forms are a must. You don’t need to collect anything beyond their name and email.  Think about it – they’re signing up because they want to –and asking for any more information might just make them think it’s too much work to subscribe.

For example, on this blog, above you will see “FREE COURSE”.  We give that valuable course away in exchange for people’s emails. Get the idea? 

2. Make it easy and painless for subscribers to unsubscribe

One day your subscriber will lose interest and want to move on – and if you keep contacting them, that’s when you become a spammer.  At the end of every message you send, include a user-friendly way for them to stop receiving messages from you.

3. Offer an “ethical bribe” – something valuable in exchange for their contact information

A free report, a free e-book, a multi-part training course, a webinar or audio series, or a weekly or daily newsletter are among the best ways to “bribe” people to subscribe. Just make sure what you’re providing is unique, valuable, and well-produced.

As we said, on this blog, the “FREE COURSE” button and other places are how we do it.

4. Solve your visitors’ problems.

If your blog is public, provide great problem-solving content that makes your visitors want to keep coming back for more. Provide a way for them to subscribe to your RSS feed so they get the latest content.

 5. Participate in forums and groups relevant to your niche.

Find out where your target market “hangs out” online, and join those forums and groups. Offer pertinent content, contribute meaningfully to the conversations in progress, and provide a link in your signature to direct people to your site. (But DO NOT spam these communities with irrelevant links or huge signature lines!)

6. Don’t “give away the store”

When offering your services, don’t be afraid to tease – use juicy, compelling headlines, bullets, and copy that hints at the value they’ll get if they join your list.

You need to show and give some value, and yet still eave them curious for more value.  Under-promise, then over-deliver.

7. Create a sense of urgency

Use an “expiration date” to motivate your visitors to opt in to your list right away. You don’t need to get complicated — just mention that your special offer expires at a certain time on a certain date.  Psychologically, your potential subscriber will then be forced to make a decision quickly.

This is a good strategy, especially if linked to a benefit like a discount or a bonus. 

Get the idea? 

If you would like to learn how to build your list using the latest techniques, click on our “FREE COURSE” option above, and get our Online Recruiting Bootcamp which will give you our free 10 day training series.