In the old traditional days of networking, the ones at the top are always hushed about the secrets to their success. You have to be somewhere near the top or have great connections in order to gain access to these secrets before. However, with the Internet, all this information is all over the place already—if you know where to look. Many industry leaders and top earners have finally shared their blueprint to success. While not everyone can duplicate their success, this still provides good points that are worthy of emulating. The results speak for themselves and the number shows that this is by far the most effective strategy in the industry. The strategy goes beyond simply internet marketing or social media marketing. This includes posts, pages, blogging (or vlogging), email blasts, and other common online strategies. Although all these are still necessary to create a profitable business, one still needs attraction marketing—a specific internet marketing strategy—to get the best results.

What is Attraction Marketing?

Attraction Marketing aims to create a loyal stream of followers and a trusted brand, where people will literally buy and trust anything that was recommended to them. For models and celebrities, this is kinda like endorsing commercials and brands to fans and the general public. Many successful businesses are built using these internet marketing strategies but since not everyone in the industry utilizes the magic of attraction marketing, some leaders maintain the belief that it cannot be done and it is merely a distraction. This is why you still see some networkers utilizing the traditional way of prospecting. But if you want to be successful from 2020 onwards, you have to go with the times. In other words, it is time to adapt. And while networking leaders from different parts of the country are sharing their strategies to success, you have to take advantage of these! So below are some of the top 3 ones to take note of.

Strategy #1: Social Media Prospecting

Social media prospecting is not Internet marketing per se, but it is still better and more cost-efficient than prospecting at Target or Walmart. But just like any other strategy, you need to have certain steps to achieve a goal. Here’s a basic example.

1. Search

Find friends and friends of your friends on Facebook, preferably those who are living in your area. Since Facebook allows you to send messages directly to people you have connections with, there will be no problems with communication. Most of all, since they are just within your area, meeting up would be no problem too.

2. Qualify

The next step is to assess the profile and identity of your prospects to determine if they are indeed a good fit for your networking business. For example, you can already determine through their posts and interests if they have the qualities to be a leader, or if they are open to the idea of entrepreneurship. You can also tell if they like talking and meeting up with new people. These qualities are great for someone who would join your growing business.

3. Reach Out

Craft the first message and send it. This is rather self-explanatory Remember to keep it brief and personal. Don’t chime in about your business right away. Build a rapport and connect with them sincerely.

4. Book

If they showed even a little interest, arrange for a face to face meeting or virtual meet up with them. Again, connection matters, so meeting them personally is a nice touch. However, not everyone would reply to your message, so just don’t get disheartened when this happens. Just focus on the ones that do.

Strategy #2: The Mouse Trap Method

This is quite simple. This method just means that you have to post your results on Social Media to pique interest in you, your business, and your products. No, you don’t have to brag, the keyword here is to “share.” Share about your success and let people know that you are open to sharing your success too! This establishes your presence in social media and engages anyone to connect or reach out to you. Once a person shows interest, then it is time to talk and build a relationship with them and arrange for a meeting where you can present them with an opportunity.

Strategy # 3: Establish A Passive Stream

2020 is the year that recognized internet marketing as a powerful strategy to reach audiences. The top earners swear by the influence of the internet and how most of their businesses were built using its magic. Making use of the power of the internet—specifically attraction marketing— is meant to create a passive and consistent stream of interested prospects. No more chasing, begging or bugging friends to join a meeting or party with you. Now is the time to attract prospects and let them reach out to you!

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