Many online marketers and social media managers fail because they treat Internet Marketing as a guessing game. Following hot trends and viral content does not always make for a good Internet Marketing strategy. This is definitely not a guessing game, and jumping on just any bandwagon is definitely a no-no.
If you want to be successful in online marketing, you need to have a PLAN. Sure, jumping on a bandwagon may afford you some views, likes, and shares – but will it actually convert to something? Could it last for the long-term?
The big shots in the industry don’t make moves until they are clear on what to do. The successful ones always act and look at data-driven information and strategies. Once the path is clear and planned out, that’s when they roll out their investments and campaigns.
This means that establishing an Internet Marketing plan and campaign entails a lot of testing and data gathering. Luckily, our friend Mike Klingler from Cashflow Secrets welcomes you to a Behind-the-Scenes series where you will see how he performs tests at a low-cost.
We have had the pleasure of working with Mike since 2017, when he asked to join one of our businesses as he returned to online marketing after a few years away to do coaching. We have worked with him steadily since then, and now work with him and his partner Robyn on the Cashflow Secrets and Predictable Systems Projects.
You will see in the video below how Mike developed an Instagram marketing strategy that actually works on a long-term basis. He did not join Instagram because other businesses are doing it, he joined it because he knows exactly what to post and who to market to.
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