8 Reasons Why Your Business Needs SEO

In the 90s, you need to browse through the Yellow Pages of your phonebook just to look for a local business that might have what you need. Nowadays, searching for businesses can be done online through search engines! Information is fast and changes can be quickly done with a few clicks and taps. Although consumer behavior changes fast, the role of Search Engines remains more important than ever.

Unlike the Yellow Pages which lists down businesses in alphabetical order, a Search Engine is not that rigid. Once a search is done, the Search Engine analyzes results and selectively presents a handful of websites that matches the keyword. It takes in a lot of factors, some of those are the website’s reliability, relevance, and content quality. And this is why businesses need SEO!

SEO can help optimize websites to rank better on Search Engines. Being on the 1st page of Google’s search results means a lot. Why? Simply because the majority of users click on the first few results. A study by Chitika Insights showed that over 60% of Google users click on one of the top 3 results of their search – 33% of those click on the 1st one.

What does this mean for your business? This only means that if you want to give your business an edge in a very tight competition, you have to ensure that your own website is optimized for search engines. In other words, your business needs to employ SEO! Here are 8 more reasons why you should:

It works!

Obviously, the number one reason why you need SEO is that it works! This is not just a marketing trend or buzzword. It has been proven by many businesses and companies that SEO helps drive traffic to your website. SEO strategies have been evolving and changing along with the changes in algorithm and quality standards by Google. However, some core concepts and tactics from 10 years ago are still functional up to this day.

Most buyers do their research online.

Do you know that over 70% of consumers research products and companies online before they decide to purchase or do business with such? Obviously, they won’t pick your business if it is buried deep in the search results page. With SEO, your website will not just be functional, but it will be optimized for certain search keywords as well! 

SEO is cost-efficient for small businesses.

SEO is not as costly as traditional advertising channels (TV and Radio), and it can easily reach your local customers too! With the advent of smartphones and mobile tablets, billions of monthly searches are reported to be done from these mobile devices, and the majority of those are searches for local information and local businesses. Optimizing your website for local customers will be of great help, and it does not cost much as advertising on radio, TV, or newspaper!

Your competitors are also doing it.

If your business is currently ranking well on search engines, then congratulations! However, this may not last long, especially if your competitor finally catches up and optimize their websites too. So even if you have a pretty decent ranking today, you must keep your site updated and optimized with quality content to stay ahead of the competition.

It helps build the credibility of your business.

Consumers are now smart enough to ignore paid ads and just go straight to the organic search results. Getting a high ranking on search engines can give customers the impression that your business is reliable and of great quality. In other words, customers would be pre-sold on your business, seeing that search engines have recognized you to be relevant enough to be part of the 1st page of search results.

SEO is an asset.

If you want your business to have a good head start, you can always opt to use paid ads. However, this strategy can be costly – and it will only drain your marketing budget sooner or later. It is just like renting an apartment – you pay rentals every year (with increases every other year) but you never end up owning the place. Paid ads are the same. Your views or visits decline once you stop paying for the prime spot.

SEO, on the other hand, is a better asset (and investment). Investing in SEO improves your website and rankings organically. Sure, the build-up might be slow, but it is a steady one. The long-term costs are also lower if you compared it with a paid ads campaign.

You don’t want to be left behind in mobile searches.

As mentioned earlier, more and more people rely on mobile devices – even doing their searches on mobile rather than on PC. Optimizing your website for SEO is not just for PC use, but also for mobile use as well! Make sure your website is calibrated for mobile viewing and rankings too.

SEO is far from becoming obsolete.

While TV, Radio, and Print have established their place in the marketing world, online marketing and SEO is also here to stay. In fact, many newspapers and print magazines are struggling because people prefer the fast and customized content they get from search engines and other online platforms. That should tell us that SEO is not going away anytime soon, and it sure is not just a mere trend.

SEO is just one aspect of online marketing. There are also other strategies that are somehow interconnected with it. That includes Social Media Marketing, Content Marketing, and even Email Marketing.

We can share more tips with you on how to market your business if you click here right now.

Watch this video and learn how you can attract prospects who want to hear about your business. 

P.S:
Be sure to join our Facebook Page and subscribe to our YouTube channel.