Network marketers are now using social media to find prospects for their business. But while Facebook and similar platforms have made it easier to get leads, they do have their drawbacks.
Problems arise when marketers get too pushy. They promote their business so much that all their posts are being flagged as spam. Their family and friends get nervous when they’re sent a private message because they know there’s a business pitch coming their way.
Does this sound like you?
If so, then you’re not using social media right.
And we’re here to tell you that there’s a better way.
For far too long, uplines have been using their recruits as human spammers. They’re told to find as many leads as they can online. They don’t care how they do it. They just want it done.
But in the end, all they’re doing is damaging their reputation and credibility.
There are even times when social media sites suspend marketers because of their shady practices.
So what’s the right approach?
It’s all about sending the right message. As Theodore Roosevelt once said:
“People don’t care how much you know until they know how much you care.”
You don’t want to trick people into signing up for your business. And they sure don’t want to be bombarded with contrived FB messages about your product.
Instead, show people that you really care for them. Become a person of value. And more importantly:
Be someone who’s in a unique position to help them with their problems.
Anyone can copy-paste marketing copy about a business opportunity. But you can be better than that. Set yourself apart from bad marketers.
Tell your audience how you can help them.
How would you know if you’re a spammer?
Here are the signs:
Now take note of that last point.
As marketers, you’re trained to grab every opportunity to sell. But that’s not what people want. Even you have to admit: You don’t like being sold a product that you’re not interested in.
There’s a better way of finding prospects on social media.
Attraction marketing is a technique that gets people to come to you.
I can already hear you asking:
“How will my business grow if I don’t promote my business on social media?”
The main problem with marketers who find prospects on social media is that they make it all about themselves. They manipulate people into taking action.
What makes attraction marketing great is that you’re using social media to attract people who are already interested in what you have to offer. You can do this through legitimate means like Facebook advertising or promoted posts.
Now you don’t have to spend hours bothering friends and followers who just want to be left alone.
What’s the difference between internet marketing and spamming?
Internet marketing keeps on working even when you’re not.
Spammers, on the other hand, have to keep on sending messages otherwise they won’t find leads.
And attraction marketing is the ultimate form of internet marketing. It’s specifically designed for networkers and people who are in direct sales.
If you really want to do things find prospects on social media the right way, you should give attraction marketing a shot.
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