PLS Training Automation Marketing and Instagram Traffic

Being in an online business is all about gaining traffic and exposure. It may not always guarantee sales or conversion, but a high exposure and traffic rate gives you an advantage. The more visits you get, the higher the exposure you have for your business. With high exposure, there is high awareness about your business, and then one way or another, these visitors become your buyers. 

Getting traffic is one thing, but getting these visitors to buy or make a purchase is totally a different thing too. The whole thing is actually a process, and it is important for you to establish a cycle that can eventually encourage your visitors to purchase or sign-up (at the very least) to your email list via free tools and seminars. 

In this process, you need to have an effective marketing funnel that can take your visitors from just regular sources of site traffic to becoming actual customers or subscribers (to your email list, page, or whatnot). 

In most instances, the marketer or business owner creates their own funnel system, but to save time, automated marketing funnels are also available. Now the question is, is an automated marketing funnel really effective?

An automated marketing funnel saves you a lot of time. From gathering leads, sending emails, and website clicks, everything is already done without your constant intervention. As long as your website, landing pages, emails, and Social Media profiles are set up, there’s nothing else to do but wait for visitors or customers to click. 

Automated marketing funnels make lead generation fast and efficient, but its effectivity really lies in other factors such as: 

Your Main Pages

Your website, Social Media profiles and other public pages are the first liners in any marketing funnel. What happens in these pages is crucial You also have to make sure that your sites or pages are actually up and running – and that they are accessible anytime.

Your Followers

Your sites and pages are not worth much if you don’t have genuine followers. First of all, you have to attract quality traffic and real followers who are genuinely interested in your topic, niche, or business. Reaching the right kind of market will increase your chances of conversion. These are the kinds of people who are more likely going to click on landing pages or sign-up for your offerings.

Content Quality

Reaching and engaging with your target market needs effective communication. Although the process is automated, you have to check and constantly update your content to match any changes in your services and offers. 

Quality content is necessary for Social Media, blogs and emails. You have to communicate and engage clearly. Most importantly, you have to make sure that you can actually deliver. That’s why even though the process is automated, you should still check and update your content manually (and regularly).

Automating a marketing funnel does not mean that it is going to be 100% effective. It just saves you some time and processes. Automation clears you a lot of time which can be used to work on other aspects of the business.

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