At the core of success in every network marketing business is the hardworking team behind it. The team members make everything happen – from prospecting, recruiting, selling, and training other members for the business. Each step has to be done right to reach better sales and success.
However, most networkers already fail at the first step: prospecting. Many networkers just care about strengthening their numbers and downlines, and in a desperate move, they are willing to recruit just about anyone who knows how to breathe.
Many networkers waste weeks and months trying to recruit the wrong people in the business. When it comes to prospecting, it is important to actually choose someone who is willing to do the daily grind. Someone who will actually research and strategize to make more sales and build a better network for the business.
So first thing’s first, how do you qualify potential prospects? How can you efficiently weed out the weak ones and retain the cream of the crop? Don’t worry. Many successful networkers have been through this already, and they have proven and tested qualifiers that can help you recruit the RIGHT people.
Most people hate to commit to something big right away. That’s why if you ask them to join your networking team, you will almost always get a resounding no. So don’t surprise them with a rather intimidating or threatening question.
Make your prospects feel at ease and relaxed while you slowly introduce them to the business. Start by asking how their day is going, and whether or not it is a bad time to talk. You have to connect with them the way an old friend would. If they are up for it, then they might just be the right people for you!
As soon as your prospects open up about their life and current situation, you can start chatting about their hopes and dreams for the future. Of course, they would have aspirations too! What you need to do is just listen to them and ask them how they are planning to change their situation for the better.
This will also give you a peek of what your prospect likes and dislikes. Obviously, if they want to change something in their life, it means that they are discontent or dissatisfied with the way things are currently working. So take good notes at that, and find a way to present your business as a solution.
Let’s face it, the networking business as a whole is seen negatively by many people. Well, that’s understandable. With the many networking businesses that turned out to be unfortunate scamming cases over the years, many people are indeed wary, and this perception affects the legitimate ones!
So why ask this question then? Because the people that surround your prospect could be a huge demotivating factor. Their family and close friends would most likely suggest that they stay away from your business.
Of course, you should try to understand and counter these objections with detailed explanations. You have to make your prospect understand so that they won’t be easily affected when friends and family disapproved of their involvement in the business.
This is a variation of question number 2, and it actually helps your prospect open up more to you. You might be surprised to find that a good number of people are not really happy with what they are doing. Some may be contented with their well-paying job, but they would still tell you that they are not 100% happy about it. This question is a great way to engage your prospect, and it could be a way for you to tell them more about your business and internal work culture.
This is the famous test by Jordan Belfort on the “Wolf of Wall Street” whenever he is looking for the right members of his team. Belfort had shady and illegal deals, but when it comes to selling and recruiting, you cannot deny that he is a master.
Now you can also throw in a surprise test for your prospects. Ask them how they can sell a certain pen, paper or notebook (and other random stuff you happen to bring around). There’s no right or wrong answer, just see how they react. Will they be shaken, nervous, become anxious, or will they try to be funny or come up with a witty retort?
Their answers would not matter at this point, because the most important thing is what they actually want to do next. Attitude matters most. Are they still willing to learn and be coached after sounding a little foolish and funny in that test?
If they are, then they might just be the perfect fit for your team! Networking is no place for people with huge, unhealthy egos. Networking requires you to deal with many types of people, and if a team member has an ego that easily gets bruised, then that’s a bad attitude for your business. So watch out for these people and as much as possible, don’t waste your time in trying to prospect or recruit them.
P.S:
Be sure to join our Facebook Page and subscribe to our YouTube channel.