Top 7 Tips for Building the Ultimate Business Movement
In whatever kind of business, the customers are always the bread and butter of it. Customers are basically the lifeblood of every business. Without them, the venture cannot survive long enough in the market.
Every entrepreneur understands the importance of satisfying every customer. That’s why many businesses invest in customer relations and product development to ensure that customers are engaged and that they are ultimately satisfied with the company.
Most of all, every entrepreneur wants to hook in customers for life! After all, the best kinds of customers are those who are passionate enough to patronize the business and encourage all their friends and family to do the same. You want customers who feel at one with your company’s mission and vision, customers who can stand by your company, and customers who are always ready to work with you. But how can you achieve this?
That is by building a movement based on your business! And thanks to the Internet, you have a high chance of succeeding in this even without using up all your resources. However, it is not that easy as well.
Building a movement means that you have to employ strategies in place to ensure that customers will genuinely connect with your business. To capture their hearts, you also have to start seeing your business in a different light. Below are some tips to do this properly:
Say ‘no’ whenever necessary.
Before even starting to build a movement, you must learn how to say no. This applies to hiring employees, choosing business partners, and even customers. Most entrepreneurs have a hard time saying no because of the constant need to get ahead of the business, or just help out a family or friend who needs employment. But the truth is, saying yes to everything will only complicate things in the long run, and it can disrupt you from your true goals.
So learn to say no to things that are not in line with your goals or visions, say no to difficult business partners and customers, and say no to strategies that aren’t really going to work for you. Saying no also means that you are simply avoiding problems and burdens in the future due to obvious differences and conflicts at the moment which, no matter how little, could become a big deal in the near future.
Choose your team wisely.
Once you have mastered the art of saying no, then you are ready to build a team for the movement. Before doing this, you need to have a certain profile in mind. What kind of people do you need for your team? Should they all be team players? Young professionals? Digital savvy? Do this as if you were hiring an employee for a certain position. You need members who will fit the bill! And keep in mind that not every loyal customer can automatically become a good team member. They may like the products, but they may not be interested to join your movement or interact with other people.
Change your mindset about the business.
If you are simply thinking that what you’re selling is just a commodity, then you should definitely change that kind of mindset. If you yourself think that your product is merely a commodity, then you are acknowledging the fact that it is disposable and replaceable. With that, your customers are more likely going to follow that mindset too.
If you see your product as more than just a commodity and something that actually gives value to your customers’ lives than people will see it like that too. For example, if you are selling dresses, it’s not just a dress that can make a customer pretty or a dress that just goes with the latest fashion, it should be THE dress that they can wear to a first date or THE dress that is worn during their first day on the job. Making it more than just a commodity improves the value of the product, making it more worthy of a movement.
Define your own movement.
Aside from a great product, you have to stand out as a company too. People will not be interested to work with you if you are no different from competitors. A classic example is environmentally friendly companies. By establishing that they use organic ingredients and materials for their products, they have set themselves apart from the rest of their competitors.
Establish a mantra.
Now that you have defined your product and set your company apart from everyone else, you need to have a mantra that your team can easily identify with. It could be a lifestyle change or a motto, but just make sure it is aligned with what your products and company stand for. This mantra should be the center point of the movement. Every move and every effort should go back to the mantra. Make it the spring of all-purpose and events of your movement.
Set yourself as an example.
It is not enough to come up with a mantra for your movement. You should do or live by it every passing day. Your team should see you as the ideal example of what being a team member of your movement should be like.
Share your successes constantly, but don’t also forget to share your failures. When you share your ups and downs, people will relate with you more, and then they will be inspired to follow your footsteps and embody the mantra of your movement (just like how you did).
Provide a ‘home’.
Every movement should be a unified force to create a better and lasting impact. To make sure that your members can constantly connect and update with each other, you have to provide a space where they can converse and share ideas. It could be done through weekly or monthly seminars, and of course, through an exclusive Facebook group page! These places should be a nurturing community where everyone can freely discuss and talk about things that can enhance the movement.
Lastly, make sure to keep the movement alive! It is important to keep your team inspired and active about what your company stands for. This way, you can grow your community and inspire more people to trust your products and brand.
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