When people talk about online marketing using social media, what are the sites that come to your mind first?
Facebook?
Instagram?
Twitter?
These are the most popular platforms right now in the social digital space and network marketers are taking advantage of these channels to reach out to their audience.
BUT – – –
What most people don’t realize is that LinkedIn should be their main focus.
Why?
We’ll give you 5 solid reasons why…
LinkedIn is a social network that is mainly dedicated to business.
Majority of its members are comprised of entrepreneurs and business professionals.
This means that almost every individual earns either a salary or profit.
Thus, they have more buying power than members of other social media sites.
The best part about it is that LinkedIn members are willing and able to use this buying power to achieve their goals.
The people who sign up for LinkedIn are most likely to be interested in doing business.
This gives network marketers to capitalize on the LinkedIn Groups that are dedicated to finding solutions for its members.
You can simply search for the right groups and tell them about your products or services.
You don’t need to pay to market your business because it’s free.
It also cuts down your chances of being turned down or ignored unlike in other social networks.
As mentioned, the people who sign up for LinkedIn are professionals.
They do not go online to simply look at what people eat or where they go for vacations.
LinkedIn users look for solutions to their problems.
If you successfully show people that you have the answer to their questions, they will join you.
With LinkedIn, you won’t need to spend too much time, effort and money to market your business.
The organic reach in more popular social networks has continuously gone down during the past few years.
Why?
Because they are encouraging people to spend money on paid traffic.
It’s simple, the more money their users spend, the more profit social networks get.
But that is not the case when it comes to LinkedIn.
LinkedIn functions mostly because they allow their business-minded members to communicate with each other.
In fact, studies have shown that LinkedIn has five times more organic reach than Facebook.
This means you can reach out to more people with LinkedIn than any other social media site.
Almost every member of LinkedIn is looking to conduct business.
It is a network that is directed towards business owners and professionals who want to earn a profit or grow in their careers.
This gives network marketers a more targeted approach to sharing their business with others.
The audience in LinkedIn is more responsive than in any other site because they have the same thing in mind as every other user of the site.
Using LinkedIn will lead to more reach so you can gain more prospects.
With this, you have higher opportunities for making sales.
This also means that you have a better chance of getting high profits.
There will be a small fee BUT it will be given to charity.
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