6 Surefire Ways to Make Your Message Irresistible
It is no secret. As an entrepreneur or marketer, you have to compete for attention with thousands or millions of others on the Internet. Take your news feed, for example, you won’t be seeing just one promotional ad in there – you will probably come across two or three friends who are either selling or promoting something, and several businesses that have boosted their own Facebook posts.
As a networker or entrepreneur, how can you stand out from all that noise? How can you make sure that people will actually take the time to read or listen to your message, and not just scroll through past it on their feed? Below are 6 ways to make your message more compelling (whether that be on Facebook, Twitter, Google Plus, LinkedIn or emails):
Be Relevant
To make your message more compelling, it should be relevant. Talk about timely things – things that matter to the average person, and things that they can easily relate with. As a networker, for example, you will inevitably face a lot of “no” before getting just one yes. You might even get rejected by your closest friends and family.
This experience, however, is very relatable to your audience – because one way or another, we all experience rejection at some point in life. So instead of always talking about your business, talk about rejection, in general, to get attention and strike up a conversation with people from your online circle.
Personalize
The second is to personalize your message. Sure, people will understand the feeling of rejection, but how can you make your story more compelling without details? Don’t just tell them that you got rejected by your prospects, tell them how it affected your willpower, and how it discouraged you from continuing the business.
Tell them specifics – like how you suffered from rejection for a total of 4 months, and how you motivate yourself each day to keep going. These details reveal something about yourself, and even show a vulnerable side that everyone can relate to. By doing this, you build trust in your market – and more people will finally notice and consider joining your business.
Tell a Story
This cannot be emphasized more. Revealing details about your rejection and networking journey are already stories by themselves – but do remember that like stories, they should be coherent. Telling a story is a more entertaining and compelling way to craft your message. A story will get the attention of your audience more effectively than a simple narration of events or facts.
Use Emotions
Using your rejection story is a prime example because it tugs people right at the heart. Rejection is not simply a loss, but there are ranges of emotions involved there – shame, feeling of worthlessness, desperation, and even a glimmer of hope and perseverance all throughout.
Notice how most viral stories are either scary, funny or infuriating? This is because people are more compelled to share a post when it hits an emotion. Emotions trigger action, and that even applies when it comes to making buying decisions.
Most of the time, people buy stuff because it makes them feel good – this explains why many of us love to have that new phone or a new car. So if you are trying to attract more people to your business, always touch on their emotional aspect.
Spark Curiosity
Every wonder why how-to articles are very popular? This is because it sparks the curiosity of the reader. Posts that dwell on “How to grow your business” for example, already piques the curiosity of a potential reader – and immediately forms a question in their mind. It also compels people to click and read on.
However, you have to remember that there are already millions of how-to content on the Internet. To make yours more effective, you have to make it more specific. Instead of saying “How to grow your business,” say “How to grow your business and earn six-figure returns in 6 months.” That way, it is not just unique but more compelling and intriguing.
Provide Value
Of course, by the end of all this, your content should provide value or benefit. You got people’s attention already, they gave up some of their time to read or watch your content, and the last thing you want to do is waste their time. People don’t like being tricked, and you’ll risk your trust rating and credibility if you keep churning out clickbait articles or low-quality content.
You have to mind these 6 elements before crafting your message or any type of content on Social Media and blogs. The important thing is not to convince people to buy your products or join your network right away, but it is to build a good relationship with them. Building a successful business cannot be done overnight – it is best done slowly but surely.
Catching the attention of your target market is always the top priority. If you want to read the original post about this topic, you can check out this link.
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