3 Controversial Ways to Increase Engagements From Facebook Live

Many brands are no stranger to public backlash, most especially after launching an insensitive or distasteful ad campaign. Although most of these brands may have good intentions (while some are just trying to be funny), it does not mean that the audience cannot pick up on small nuances and jokes made in bad taste that ultimately ruins the whole message.

Kmart, Pepsi & Kendall Jenner, Dove, and Nivea have all experienced an epic campaign fail. Incorporating humor, social relevance, and politics are really risky moves – and a few brands can only pull off such. Dove and Nivea, on the other hand, are always accused of being racists for lowkey promoting whiter skin.

However, bad publicity is still publicity. These campaigns still garnered a lot of attention – just not the right attention, that is. Of course, brands usually follow it up with an apology, and in most cases, the ad campaign gets pulled out.

Now the lesson here is not about stirring controversies just to attract attention, but the lesson here is how captivating emotions make your customers take action! Being plain or indifferent will not convince anyone to try out your products, but stirring their emotions will do. So first, you have to capture attention, and then agitate their emotions.

This formula can be used to increase engagements on your Facebook Live promotions. Connecting with your audience on an emotional level also builds up your relationship with them. Here’s how you can capture attention, increase attendance, and ultimately improve engagements and conversions on Facebook Live!

Make a damaging or controversial admission.

A damaging or controversial admission could be anything, and you don’t have to make that stuff up just to gain attention. Say something truthful about yourself or the business. For example, try to confess something that only a few close friends know about.

It will also help if you confess about a past failure that you have already learned from. Like saying how you started a business for selfish reasons, or how you spammed everyone on Facebook and Instagram when you started out. Or how that one time you got sucked in a get-rich-quick scheme because you didn’t know better.

These failures and vulnerabilities are part of being human, and it will attract audiences because they can easily resonate with you.

Confirm your audience’s suspicions.

All of us don’t want to be lied to, but we all have our suspicions. At the back of our mind, we know that we are being lied to – leaders lie to you, your boss lies to you, the news is lying to you, and everyone else is just lying to you. We all have that suspicion because we don’t really see or hear everything that is happening behind closed doors.

You can use this to attract viewers for your Facebook Live video. You can title your session as “networking truths that your upline don’t want you to know about” or “business tips that Facebook and Google don’t want you to know about.”

Confirming your audience’s suspicions can spark curiosity, and they will certainly listen or read up on what you have to say.

Contradict common knowledge and beliefs.

This does not have to do anything about religion, politics, or anything controversial like that. It could be about some common knowledge that is prevalent in your industry, like saying how getting prospects is hard – when it really isn’t. You can also turn that around by telling your viewers not to believe networking gurus who say that getting prospects is easy – because it is really not!

If you notice, both statements are true (it would just depend on the perspective and explanation that you can follow thereafter). And that is how you do a contradiction. You can use this technique many times in different other topics. You can say how networking is regarded as a business – when it really isn’t. Just do make sure to support your statements with facts and details.

So those are 3 controversial ways to increase engagements and conversions from your Facebook Live. No need to be spammy or pushy, just hook your audience with a revelation, a hard truth, or an unpopular opinion.

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